Professional Programs Application

Please read these descriptions and requirements carefully before filling out the application. Students must meet the prerequisites for professional programs before they can be approved for registration. Select a program below to learn more about the experience.

TO APPLY: Click the gold application button with your desired semester at the bottom of this page.

SKIP TO: Click the links below to skip to each professional program.
Cronkite News - Phoenix
Cronkite News - Los Angeles
Cronkite News - Phoenix Sports
Cronkite News - Washington, D.C.
Cronkite Noticias
Digital Audiences Lab
Howard Center for Investigative Journalism
New Media Innovation and Entrepreneurship Lab
Public Relations Lab
TV Production and Graphics Lab
TV Science Magazine

Cronkite News – Phoenix

Cronkite News is the multiplatform news division of Arizona PBS. Our newscast reaches 1.9 million homes, and we collaborate with 90 news organizations throughout the region and country to publish and air our content.

Reporters

Broadcast, audio and digital reporters mine their beats, pitch stories, collaborate with others, conduct interviews and produce original content and multimedia pieces across digital platforms and TV. Reporters in Phoenix are assigned to a team: Borderlands (immigration, Latino and diversity issues, etc.), RWJF Health Reporting Initiative (focused on disparities in Latino, Native American and Spanish-speaking border communities), Sustainability (environmental issues such as climate change, water and urbanization), Money (business and economy), Social Justice (societal issues including race and gender), Politics (elections) and Next Generation (issues such as education, cyberbullying and student debt).

Prerequisites for undergraduate digital reporters: JMC 305, and JMC 301 or JMC 315
Prerequisite for graduate digital reporters: MCO 502
Prerequisites for undergraduate broadcast reporters: JMC 305, and JMC 330
Prerequisites for graduate broadcast reporters: MCO 502, and MCO 531

Digital producers

Digital producers hone the multimedia skills employers desire: Journalists on this team lead website and newsletter production, social media, analytics, design and data visualization. A photo and video team produces compelling visuals across platforms, often experimenting with new tools and formats. Together with the rest of the CN newsroom, digital producers pitch, report and write content, too.

Prerequisites for undergraduate digital producers: JMC 305, and JMC 301 or JMC 315 (JMC 460 preferred)
Prerequisite for graduate digital producers: MCO 502
Prerequisites for undergraduate photographer/web video producers: JMC 305, and JMC 301 or JMC 315 (JMC 351 preferred)
Prerequisite for graduate photographer/web video producers: MCO 502

Newscast producers

Students lead all editorial aspects of the Cronkite News broadcast content – selecting stories, preparing presentation plans for reporters, writing scripts, creating graphics, editing video and managing the talent for the daily Cronkite News newscasts on Arizona PBS and Facebook Live updates.

Prerequisites for undergraduates: JMC 305, and JMC 320
Prerequisites for graduates: MCO 502, and MCO 521

Cronkite News – Los Angeles

Students cover news or sports as a digital or broadcast reporter in the nation's second-largest media market. Los Angeles reporters pitch stories, conduct interviews and produce multimedia and social media content. Stories will serve clients in L.A. and Cronkite News headquarters in Phoenix.

Prerequisites for undergraduate digital reporters: JMC 305, and JMC 301, JMC 302 or JMC 315
Prerequisite for graduate digital reporters: MCO 502
Prerequisites for undergraduate broadcast reporters: JMC 305, and JMC 330 or JMC 331
Prerequisite for graduate broadcast reporters: MCO 531

Cronkite News – Phoenix Sports

Broadcast, digital and audio reporters work with broadcast and digital/social producers cover a variety of professional and college sports in Arizona to cover a variety of professional and college sports in Arizona for regional and national media outlets. Phoenix is home to teams from all four major sports leagues, a Pac-12 university, two college bowl games, PGA and LPGA tournaments, NASCAR and spring training headquarters for 15 MLB teams. Students hone reporting and producing skills by covering important issues facing the sports community today, including sports business, health, technology and gender, race and social issues. Students in a sports journalism degree program receive priority placement.

Note: All students enrolled in the Phoenix Sports Bureau in the spring are required to work through spring break on their regularly assigned days due to spring training coverage. To make up for that time, the Phoenix Sports Bureau ends the semester one week early.

Digital and broadcast reporters

Sports reporters pitch stories, conduct interviews and produce multimedia journalism on issues in sports across professional, college and high school teams and major sporting events in Arizona. Depending on platform, reporters produce content for multiple outlets, including Cronkite News on Arizona PBS, Cronkite Sports Now (a daily Facebook Live show), Cronkite Sports Report (a sports magazine show on Fox Sports Arizona) and clients across the state, including ArizonaSports.com.

Prerequisites for undergraduate digital reporters: JMC 306, and JMC 302
Prerequisite for graduate digital reporters: MCO 502
Prerequisites for undergraduate broadcast reporters: JMC 306, and JMC 331
Prerequisites for graduate broadcast reporters: MCO 502, and MCO 531

Broadcast producers

Broadcast producers in the sports bureau manage all editorial aspects of the Phoenix Sports Bureau’s TV and video content: selecting stories, preparing presentation plans for reporters, writing scripts, creating graphics, editing video and managing on-air talent for Cronkite Sports Now (a daily Facebook Live show) and Cronkite Sports Report (sports magazine show on Fox Sports Arizona).

Prerequisites for undergraduate broadcast producers: JMC 306, and JMC 320
Prerequisites for graduate broadcast producers: MCO 502, and MCO 521

Audio reporters

The audio team pitches, reports and produces original in-depth audio stories on sports issues, teams and athletes that impact Arizona.

Prerequisites for undergraduate audio reporters: JMC 306 and JMC 302
Prerequisite for graduate audio reporters: MCO 502

Digital producers

Students on this team create data visualizations and lead digital production and social media.

Prerequisites for undergraduate digital/social producers: JMC 306 and JMC 302
Prerequisite for graduate digital/social producers: MCO 502 (MCO 561 preferred)

Photographers

Students on this team produce visuals for stories on issues in sports across professional, college and high school teams and major sporting events in Arizona.

Prerequisites for undergraduate photographers: JMC 306, and JMC 302 (JMC 351, JMC 352, or JMC 451 preferred)

Prerequisite for graduate photographers: MCO 502

Cronkite News – Washington, D.C.

Live in the nation's capital for the semester and work as a Washington, D.C., correspondent in the Cronkite newsroom, just three blocks from the White House. Digital and broadcast reporters pitch stories, conduct interviews and produce multimedia and social content about national issues with an Arizona angle. Scholarship support may be available to students selected for this professional program.

Prerequisites for undergraduate digital reporters: JMC 305, and JMC 301 or JMC 315
Prerequisite for graduate digital reporters: MCO 502
Prerequisites for undergraduate broadcast reporters: JMC 305, and JMC 330
Prerequisites for graduate broadcast reporters: MCO 502, and MCO 531

Cronkite Noticias

Reporters and producers cover and produce news in Spanish for broadcast and digital platforms. Students utilize and sharpen their bilingual skills during the news gathering and production process. Both native and non-native Spanish speakers are encouraged to apply.

Prerequisites for undergraduate digital reporters: JMC 305, and JMC 301, JMC 315 or JMC 434
Prerequisite for graduate digital reporters: MCO 502 (MCO 534 preferred)
Prerequisites for undergraduate broadcast reporters: JMC 305, and JMC 330 or JMC 434
Prerequisites for graduate broadcast reporters: MCO 502, and MCO 531 or MCO 534

Digital Audiences Lab

In this digital marketing agency, student strategists work to measure, engage and grow digital audiences for real clients. Students learn techniques in paid and organic social media campaigns, SEO, paid search campaigns and content marketing while honing skills in audience research, digital analytics, competitive benchmarking, conversion optimization and content performance. Additionally, students create campaign content, manage marketing budgets and work directly with clients to implement strategic recommendations.

Prerequisites for undergraduates: JMC 305, and MCO 307, and JMC 301 or JMC 315
Prerequisites for graduates: MCO 502, and MCO 561

Howard Center for Investigative Journalism

The Howard Center develops the next generation of watchdog reporters through hands-on investigative journalism projects. Students produce in-depth digital and documentary-style journalism that illuminates problems or wrongdoing and holds public officials accountable. The Center partners with national and regional news organizations to disseminate and publish student work.

Prerequisites for undergraduates: JMC 305, and JMC 301 or JMC 315 (advanced reporting class preferred)
Prerequisite for graduates: MCO 502 (advanced reporting classes preferred)

New Media Innovation and Entrepreneurship Lab (Spring and Fall only)

Students from disciplines across campus (including journalism, business, computer engineering and design) work together to create exciting interactive products for media companies and to help students grow digital media startups. Journalism students conduct research into new products, create prototypes and experiment with cutting-edge technology like augmented and virtual reality experiences.

Prerequisites for undergraduates: JMC 305, and JMC 301 or JMC 315
Prerequisite for graduates: MCO 502

Public Relations Lab

The PR Lab is a public relations agency where students apply creativity to real client work. Students work in teams to achieve marketing goals and garner media coverage for reputable clients. Client projects range from specific activations (such as a product launch, sporting event or tool kit implementation) to developing strategic integrated campaigns for long-term goals. Students prepare for careers by participating in mock interviews, Toastmasters speaking exercises and a formal pitch presentation. Past clients include the National Guard, Phoenix Children’s Hospital, Intel, Honeywell, start-ups and non-profit organizations.

Prerequisites for undergraduates: JMC 305, and JMC 415, and JMC 436
Prerequisites for graduates: MCO 502, MCO 536, and MCO 598 - Writing for PR

TV Production and Graphics Lab

Working with Cronkite News and Arizona PBS, students bring television to life, learning all facets of the control room, studio leadership and what it takes to turn reporter content into a vibrant production. Students learn After Effects and the art of building creative on-air and web graphics and work in the field with professionals from AZPBS to learn field production shooting, lighting and audio while exploring non-news productions.

Prerequisites for undergraduates: JMC 305 or JMC 306, and JMC 345, JMC 346 or JMC 448
Prerequisite for graduates: MCO 502

TV Science Magazine

Students create the Emmy-winning television magazine show “Catalyst,” which focuses on science research. Students use long-form DSLR video storytelling skills and shoot in a multi-camera production style similar to network and cable magazine shows like PBS’ “NOVA” and National Geographic TV. Students hone skills in field producing, research, reporting, videography, writing and graphics. Photojournalism experience is recommended but not required.

Prerequisites for undergraduates: JMC 305 or JMC 306, and JMC 301 or JMC 315, and JMC 345 or JMC 346 or JMC 448
Prerequisite for graduates: MCO 502 (MCO 548 preferred)

TO APPLY: Click the gold button with your desired semester at the bottom of this page.

Spring 2021 Application