Strategic communication
Communication that drives results
All Cronkite School students are skilled storytellers, but our strategic communication students harness their content-creation abilities in goal-oriented, audience-focused client communications to become PR pros, digital marketers, social media managers, in-house content producers and entrepreneurs.
The Cronkite School is where top scholars, integrated communications pros, students and real businesses meet to drive results. Clients seeking innovative AR content might turn to our New Media Innovation and Entrepreneurship Lab, while clients seeking sales might employ our PR Lab to design a product rollout, or work with our Digital Audiences Lab on marketing campaigns. By doing hands-on work with real clients—and pursuing coursework in digital analytics, SEO, PR research, strategy development and more—students emerge prepared for roles in PR, marketing, audience research, community engagement and media leadership.
Strategic communication programs
Why choose the Cronkite School for strategic communication?
Get hands-on client experience
Work with real data, real money and real clients to develop the strategic communication and digital marketing experience employers want.
Our “teaching hospital” model
The Cronkite School’s acclaimed “teaching hospital” model of education offers students real-world training in live newsroom and agency environments under the supervision of top professionals.
World-class faculty
Strategic communication professionals, agency pros and leading scholars teach students in a hands-on learning environment.
Real work, real clients
Our expertise comes from working with clients to create content, launch campaigns and achieve results. Three immersive experiences give students this hands-on learning: Our Digital Audiences Lab is a digital marketing agency serving media clients; our PR Lab is a full-service public relations agency; and our New Media Innovation and Entrepreneurship Lab is where students create cutting-edge AR/VR and game-based content experiences.
Add a minor or graduate certificate
Any ASU undergraduate may add the Digital Audiences minor, while any ASU graduate student may pursue a graduate certificate in Digital Audience Strategy; in both programs, students learn key digital marketing tactics in social media, search engines, analytics platforms, digital strategy and more. Along the way, they earn industry-recognized certifications and hone sought-after skills.
Additional resources and opportunities
PRSSA membership
Join our chapter of the Public Relations Student Society of America, the premier organization for students interested in public relations and communications.
Dedicated Career Services
Each year, the Cronkite Career Services team places nearly 500 students in internships at more than 225 companies across the country. In addition to hosting recruiters and networking events, the team also provides comprehensive professional branding and career planning services.
Learn anywhere
From dedicated study abroad experiences (a dive into Tokyo’s social media scene, anyone?) to agency experiences in Phoenix and LA to fully online degree programs, strategists can go global at the Cronkite School.
Faculty
Our world-class strategic communications faculty are strategic communication pros, with experience across leading agencies, athletic teams and media organizations.
Next steps to attend the Cronkite School
Learn more about our programs
Fill out this form to find out more about degree programs, scholarships, opportunities and events.
Apply to a program
Apply now to one of our high-quality undergraduate or graduate degree programs.
Visit campus
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