Public Relations Lab students strategize using a whiteboard.

Strategic communication

Communication that drives results

All Cronkite School students are skilled storytellers, but our strategic communication students harness their content-creation abilities in goal-oriented, audience-focused client communications to become PR pros, digital marketers, social media managers, in-house content producers and entrepreneurs. 

The Cronkite School is where top scholars, integrated communications pros, students and real businesses meet to drive results. Clients seeking innovative AR content might turn to our New Media Innovation and Entrepreneurship Lab, while clients seeking sales might employ our PR Lab to design a product rollout, or work with our Digital Audiences Lab on marketing campaigns. By doing hands-on work with real clients—and pursuing coursework in digital analytics, SEO, PR research, strategy development and more—students emerge prepared for roles in PR, marketing, audience research, community engagement and media leadership.

Strategic communication programs

A student works on a computer in the Digital Audiences Lab.

Digital Audiences, BS

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Strategic Communication, MA

A student works on her computer in the Digital Audiences Lab.

Digital Audience Strategy, MS

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Digital Audience Strategy (Graduate Certificate)

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Sports Journalism, BA

Why choose the Cronkite School for strategic communication?

Get hands-on client experience

Work with real data, real money and real clients to develop the strategic communication and digital marketing experience employers want.

Our “teaching hospital” model

The Cronkite School’s acclaimed “teaching hospital” model of education offers students real-world training in live newsroom and agency environments under the supervision of top professionals.

World-class faculty

Strategic communication professionals, agency pros and leading scholars teach students in a hands-on learning environment.

PR Lab students map out a strategy on a white board.

Real work, real clients

Our expertise comes from working with clients to create content, launch campaigns and achieve results. Three immersive experiences give students this hands-on learning: Our Digital Audiences Lab is a digital marketing agency serving media clients; our PR Lab is a full-service public relations agency; and our New Media Innovation and Entrepreneurship Lab is where students create cutting-edge AR/VR and game-based content experiences. 

Two Digital Audiences Lab students look at a computer.

Add a minor or graduate certificate

Any ASU undergraduate may add the Digital Audiences minor, while any ASU graduate student may pursue a graduate certificate in Digital Audience Strategy; in both programs, students learn key digital marketing tactics in social media, search engines, analytics platforms, digital strategy and more. Along the way, they earn industry-recognized certifications and hone sought-after skills.

Additional resources and opportunities

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PRSSA membership

Join our chapter of the Public Relations Student Society of America, the premier organization for students interested in public relations and communications.

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Dedicated Career Services

Each year, the Cronkite Career Services team places nearly 500 students in internships at more than 225 companies across the country. In addition to hosting recruiters and networking events, the team also provides comprehensive professional branding and career planning services.

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Learn anywhere

From dedicated study abroad experiences (a dive into Tokyo’s social media scene, anyone?) to agency experiences in Phoenix and LA to fully online degree programs, strategists can go global at the Cronkite School.


Our world-class strategic communications faculty are strategic communication pros, with experience across leading agencies, athletic teams and media organizations.

Next steps to attend the Cronkite School

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