The Cronkite Agency at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication captured a 2024 Communitas Award for its service to non-profit organizations.
The agency, an award-winning capstone experience at the Cronkite School, took the prize in the Leadership in Community Service category for a number of marketing and public relations campaigns its students completed during the spring 2023 and summer 2023 semesters. Students enrolled in the Cronkite Agency gain professional experience by working with local and national clients on strategic communications, public relations, social media and digital marketing campaigns.
“Earning the Communitas Award is a testament to the outstanding work our Cronkite Agency students do on behalf of deserving local and national non-profits,” said John James Nicoletti, executive director and professor of practice for the Cronkite Agency. “It is one way we can help deliver on the university’s charter to assume ‘responsibility for the economic, social, cultural and overall health of the communities it serves.’”
The Agency was recognized for working with the Arizona Sustainability Alliance, McDowell Sonoran Conservancy, Arizona Foundation for Women and Marine Corps-Law Enforcement Foundation to provide marketing and communications guidance and support for each organization.
Agency students conducted stakeholder outreach; implemented social media and digital advertising campaigns; created media plans, press releases and story pitches; managed internal communications; and developed websites.
The Communitas Awards honor businesses, organizations and individuals that foster excellence in community service and social responsibility. Nominees are assessed on their initiatives, impact and commitment to sustainability.
The Cronkite Agency is one of 63 organizations, including professional companies and nonprofit groups, from around the world to receive an award.
This award was the latest recognition for the Cronkite Agency. Earlier this year, the Agency won a 2024 BIG Innovation Award from the Business Intelligence Group for its innovation as a business operating in the education space. The agency also won multiple prizes in the 2023 dotComm and MarCom international awards competitions for excellence in communication, web creativity and digital marketing.