In this integrated communications agency, students serve real clients with public relations, digital marketing, brand content and bilingual engagement work.
Real clients, real results
In the Cronkite Agency, students gain real-world experience serving local, regional and national clients while leveraging the expertise of the Agency’s faculty leaders. As an integrated communications agency, the Cronkite Agency offers clients a full range of services including strategy development, public relations, digital marketing, integrated communications, audience and market research, internal and external stakeholder engagement, content development, paid and organic social media campaigns, SEO, paid search advertising and analytics.
The Agency merges what was formerly the Public Relations Lab and Digital Audiences Lab to create a comprehensive strategic communications experience. The Agency also integrates the Southwest Health Reporting and Communications Initiative, part of a $1.3 million grant from the Robert Wood Johnson Foundation, which harnesses public relations, community education outreach and digital marketing aimed at the Spanish-speaking parents of young children in the Southwest.
Students emerge from The Agency ready to execute and lead strategic communications work at brands, teams, nonprofits, agencies and other organizations.
Public Relations Lab
Students get real-world experience creating strategies and campaigns for clients from across the country–and around the world.
Digital Audiences Lab
Cronkite’s digital marketing agency prepares students to work in social media, SEO, strategy and beyond.
Students create content in English and Spanish to engage Southwestern communities with health-focused content
Become a client
Cronkite Agency clients include local, national and global businesses and nonprofit organizations seeking high-quality, low-cost public relations services.