Brand Engagement & Communications Portal

What is a brand?

A brand is the way an individual perceives an organization based on the sum of exposure and experiences. ASU has many constituents who experience the ASU brand in various ways. It is critical that communication and experience offered by ASU be as clear and consistent as possible. For that reason, the Brand Engagement and Communications team created a toolbox, or portal, for the Walter Cronkite School of Journalism and Mass Communication and Arizona PBS brands.

Welcome to the portal

​​The Brand Engagement and Communications portal provides staff, faculty and students with the tools and resources to build consistent and powerful brands.  

Who we are

Brand Engagement and Communications is a full-service, in-house team of creative professionals, writers, content creators and event organizers. We offer marketing and communication solutions for the Cronkite School and Arizona PBS. We are your expert resource for brand and alumni engagement and creative services.