Public Relations Lab students strategize using a whiteboard.

Accelerate your strategic communication career

Drive results with compelling content and campaigns

Cronkite School strategic communication students harness their content-creation abilities in goal-oriented, audience-focused client communications to become PR pros, digital marketers, social media managers, brand content producers and storytellers across sports, science, health, hospitality and beyond.

Dive into professional-grade tools and techniques, learn the strategies behind the content and explore brands and audiences around the globe. By doing hands-on work with real clients—and coursework in digital analytics, SEO, client research, strategy development and more—students emerge prepared for roles in PR, marketing, audience research, community engagement and media leadership.

Strategic communication programs

Why choose the Cronkite School for strategic communication?

Real work, real clients

Our expertise comes from working with clients to create content, launch campaigns and achieve results. Our Cronkite Agency—led by faculty, activated by students—is a working agency serving real clients: Our digital marketing team launches and measures paid campaigns across platforms, while our PR team provides comprehensive communications services. Together, they drive results for big brands, local businesses, nonprofits and more.

Strategic communication experiences

Add a minor or graduate certificate

Any ASU undergraduate may add the Digital Audiences minor, while any ASU graduate student may pursue a graduate certificate in Digital Audience Strategy; in both programs, students learn key digital marketing tactics in social media, search engines, analytics platforms, digital strategy and more. Along the way, they earn industry-recognized certifications and hone sought-after skills.

View minors

Additional resources and opportunities

Faculty

Our world-class strategic communications faculty are strategic communication pros, with experience across leading agencies, athletic teams and media organizations.

 

Next steps to attend the Cronkite School