Strategic communication
All Cronkite School students are skilled storytellers, but our strategic communication students harness their content-creation abilities in goal-oriented, audience-focused client communications to become PR pros, digital marketers, social media managers, in-house content producers and entrepreneurs.
The Cronkite School is where top scholars, integrated communications pros, students and real businesses meet to drive results. Clients seeking innovative AR content might turn to our New Media Innovation and Entrepreneurship Lab, while clients seeking sales might employ our PR Lab to design a product rollout, or work with our Digital Audiences Lab on marketing campaigns. By doing hands-on work with real clients—and pursuing coursework in digital analytics, SEO, PR research, strategy development and more—students emerge prepared for roles in PR, marketing, audience research, community engagement and media leadership.
Strategic communication programs
Why choose the Cronkite School for strategic communication?
Real work, real clients
Our expertise comes from working with clients to create content, launch campaigns and achieve results. Our Cronkite Agency—led by faculty, activated by students—is a working agency serving real clients: Our digital marketing team launches and measures paid campaigns across platforms, while our PR team provides comprehensive communications services. Together, they drive results for big brands, local businesses, nonprofits and more.
Add a minor or graduate certificate
Any ASU undergraduate may add the Digital Audiences minor, while any ASU graduate student may pursue a graduate certificate in Digital Audience Strategy; in both programs, students learn key digital marketing tactics in social media, search engines, analytics platforms, digital strategy and more. Along the way, they earn industry-recognized certifications and hone sought-after skills.
Additional resources and opportunities
Faculty
Our world-class strategic communications faculty are strategic communication pros, with experience across leading agencies, athletic teams and media organizations.