Sign In / Sign Out
Navigation for Entire University
- ASU Home
- My ASU
- Colleges and Schools
- Map and Locations
The minor program in digital audiences aims to answer the following questions: Who are digital consumers? How can we measure them? And how can we use what we know to better engage and grow audiences?
By exploring the users of websites, social networks and apps and applying skills such as analytics, social media execution, network analysis, search engine optimization and search engine marketing, students who pursue the digital audiences minor gain a rich understanding of how to acquire and engage audiences.
The program uses real cases from real brands and organizations to explore tools from Google Analytics to Facebook Audience Insights, and tactics from hashtag analysis to competitive keyword research. Upon completion, students have the skills to strategically grow digital audiences and harness analytics to drive organizational change.
All students are required to meet general university admission requirements:
Find and apply for relevant scholarships.
ASU has many financial aid options. Almost everyone, regardless of income, can qualify for some form of financial aid. In fact, more than 70 percent of all ASU students receive some form of financial assistance every year.
Required Courses (15 credit hours)
MCO 307 The Digital Audience (3)
MCO 436 Audience Research and Behavior (3)
MCO 437 Audience Acquisition and Engagement (3)
MCO 438 Digital Audience Analysis (3)
MCO 439 Digital Audience Growth (3)
Students must complete MCO 307 first. In order to enroll in the course, students must have a 2.00 GPA
All subsequent courses require a "C" (scale is 4.00 = "A") or better in MCO 307 and a 2.00 GPA. The MCO 439 capstone course requires a "C" or better in MCO 307, MCO 436, MCO 437 and MCO 438 and a 2.00 GPA.
To be awarded the minor, digital audiences students must have a minimum of a 2.00 GPA in all courses.
GPA Requirement: 2.00
Majors Ineligible to Add this Minor: None
Other Enrollment Requirements: None
Current ASU undergraduate students may pursue a minor and have it recognized on their ASU transcript at graduation. Students interested in pursuing a minor should consult their academic advisor to declare the minor and to ensure that an appropriate set of courses is taken. Minor requirements appear on the degree audit once the minor is added. Certain major and minor combinations may be deemed inappropriate by the college or department of either the major program or the minor. Courses taken for the minor may not count toward both the major and the minor. Students should contact their academic advisor or the department offering the minor for more information: https://cronkite.asu.edu/undergrad/minor-digital-audiences.