Cronkite School instructor Crystal Alvarez is using AI technology to teach core digital marketing concepts.
In a recent interview with ASU Enterprise Technology, Alvarez described how she harnesses Adobe Firefly in her class to demonstrate the importance of understanding audience characteristics to create stronger marketing campaigns.
Students use Firefly — a generative artificial intelligence (AI) image generator that allows users to create images by writing descriptive prompts — to generate images that represent a brand’s ideal customer.
Read more about how Alvarez integrates AI technology into her instruction, and learn more about the Cronkite School’s master’s degrees in digital audience strategy and strategic communication.