Laura Anderson, Intel’s vice president and general manager of global communications, is inducted into the Cronkite School’s Alumni Hall of Fame. Photo by Marcus Chormicle
Laura Anderson, the top communications executive at Intel Corp., is the newest member of the Alumni Hall of Fame at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.
Anderson, Intel’s vice president and general manager of global communications, was inducted during a “Must See Mondays” discussion on marketing and communications today at the Cronkite School in front of students, faculty, family and friends. Anderson is a 1997 graduate of the Cronkite School, where she earned her bachelor’s degree.
“The education I received from the Cronkite School was a terrific foundation for my career in corporate communications,” said Anderson. “It’s an honor to be the in company of such distinguished alumni. I am proud to tell anyone who asks that I got my start at the Cronkite School at ASU.”
At Intel, Anderson oversees a global team of 150 professionals in 20 countries, delivering an integrated strategic communications program. She has worked for the global technology company, known for its production of semiconductors, for nearly 20 years.
Following graduation from the Cronkite School, Anderson spent a year as a media relations intern and technology media specialist at Intel’s office in Chandler, Arizona. She went on to pursue a master’s degree at Northwestern University and worked as a senior account executive at Ketchum Public Relations in Chicago.
Anderson returned to Intel in 2000 as an international media relations specialist at the company’s headquarters in Santa Clara, California. She has been with Intel ever since, rising up through the company’s ranks.
Her responsibilities have included assignments in Hong Kong at Intel’s Asia-Pacific regional headquarters, managing corporate public relations, issue management and consumer product PR campaigns across a dozen countries.
As executive communications manager from 2005-2010, she counseled top executives on communications strategies and event, media and influencer engagements.
She was a key contributor to President Barack Obama’s visits to Intel’s factories in Oregon in 2011 and Arizona in 2012 and co-led communications for the last Intel CEO transition when she served as corporate public relations group director from 2011-2015.
As senior director of corporate relations from 2015-2017, she co-led communications for Intel’s most significant restructuring in a decade and managed communications for Intel’s M&A strategy and financial performance.
Anderson is the 49th inductee into the Cronkite Hall of Fame, joining Pulitzer Prize-winning Los Angeles Times reporter Julie Cart, CNN International’s Becky Anderson, Arizona Diamondbacks President Derrick Hall and Bushtex CEO Adelaida Severson, among others.
Cronkite School Dean Christopher Callahan said Anderson is the exemplar for students pursuing careers in public relations and strategic communications.
“Laura Anderson is one of the top global corporate communications executives in the country, and we’re proud that she is an alumna of our school,” Callahan said. “We’re thrilled to welcome her into our Alumni Hall of Fame and look forward to her continued success in her stellar career.”