Sparky’s Cup: How “Soft” is the Power of Sport?

Date and Time:

Wednesday, Nov. 2, 2022, 11 a.m. - 12 p.m.

Location:

This event will be held online. Click here to RSVP.

Sparky's Cup

Sparky's Cup: How "Soft" is the Power of Sport?

The year 2022 has been a busy one at the intersection of sport and geopolitics. Qatar is only the latest nation to brand itself and exert its “soft power” by leveraging sport, with the forthcoming FIFA Men’s World Cup. We saw China do it earlier in the year with a Winter Olympics, and Saudi Arabia with a new golf league, while Russia lost its sporting soft power to the sanctions that followed its invasion of Ukraine.

But this is not a new phenomenon; global sport has always been enmeshed in political messaging and international power politics. As part of ASU’s Sparky’s Cup programming, join New America’s National Fellows Program and the Convergence Lab at Arizona State University to explore how nations leverage sport to advance political agendas, and how we fans, as sport’s “consumers,” should think about these efforts and react to them.

Host/Introducer and Panel Moderator
Andres Martinez, Cronkite Professor of Practice

Keynote speaker
Lise Klaveness, President of the Norwegian Football Association

Panelist(s)
Anne-Marie Slaughter, CEO New America (@slaughterAM); Franklin Foer, Staff Writer, The Atlantic (@Franklin Foer); Michael Page, Deputy Director, Middle East and North Africa Division, Human Rights Watch (@MichaelARPage); Leon Krauze, National News Anchor, Univision (@LeonKrauze)


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