Strategic Plan

CRONKITE NEXT: Adapting to Expand our Mission and Impact

Executive Summary

Adaptation and evolution are the goals of this five-year (2023-2028) strategic plan. This plan is the product of a collaborative process that began in the fall of 2021 with input and recommendations from the Cronkite School’s faculty and staff. It was completed by members of the Cronkite Leadership Team, led by the Dean, and facilitated by the University Design Institute of Arizona State University.

Strategic Goals and Priorities

• Increase our commitment to serving the critical needs of students
• Increase undergraduate and graduate enrollment on-campus and online
• Update facilities, technology and infrastructure
• Communicate broadly and effectively
• Strengthen financial position
• Strengthen Faculty and Staff

Strategic Actions

I. Re-allocate and invest current resources into strengthening Cronkite as it relates to:

• The student experience
• Recruitment marketing
• Technology/Building Infrastructure
• Marketing and Communications

II. Seek additional sources of revenue while practicing fiscal conservatism

III. Grow our relevance and prevalence globally by strengthening and expanding our research and practical experiences in:

• Audience Engagement and Research
• Media Literacy/Consumption
• Misinformation/Disinformation
• Journalism: Local, Investigative, Business, Global, Sports, Solutions
• Strategic Communications
• Innovation and Entrepreneurship
• Culture and Inclusion

IV. Focus on career and leadership development for faculty and staff