The Walter Cronkite School of Journalism and Mass Communication at Arizona State University is proud to announce its first professional development offering under the school’s new CronkitePro initiative.
CronkitePro will host “Strategic Communication for Uncertain Times” on Sept. 15-16 at the Thunderbird School of Global Management, 401 N. First Street at ASU’s Downtown Phoenix campus.
CronkitePro is a program that aims to address the training needs of journalism and communications professionals, along with various industry leaders, by delivering a variety of offerings for non-degree seekers.
This session will help public relations, marketing and emerging professionals examine how media influences global culture and society, and create a plan of action for future projects. Participants will explore the scope and complexity of communication to understand the determinants of brand evaluation and patronage, and identify best practices for digital audience engagement during times of crisis.
In addition, attendees will create a stakeholder map for their organizations and identify the critical aspects of their “story” to create buy-in for clients, the media and staff. The curriculum will cover topics such as the evolution of branding, public relations and corporate social responsibility, brand authenticity, crisis management and developing an action plan.
“The Cronkite School is a leader in mass communication education due to our innovative approaches to teaching, collaboration and interactive offerings, which provide access to journalism and communications skills to as many people as possible,” said Cronkite School Dean Dr. Battinto L. Batts. “I’m excited to help see this initiative continue to grow as we look to help working professionals expand their knowledge.”
CronkitePro is inspired by the Cronkite School’s “teaching hospital” model of education, as well as ASU’s Learning Enterprise, which designs programs to serve learners at all stages in life in various disciplines to address workforce needs and societal challenges.
“We are delighted to launch our first CronkitePro offering with such a timely subject,” said CronkitePro Executive Director Sree Sreenivasan. “We all know how important strategic communications are these days and we will be able to help our participants improve their skills and impact.”
Sreenivasan, who took helm of CronkitePro on July 1, is a well-known journalist and digital pioneer who previously served as Chief Digital Officer of New York City, the Metropolitan Museum of Art and Columbia University. Find more information here.