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The Cronkite School’s Public Insight Network Bureau provides a range of services to professional news organizations seeking to make their reporting more personal and engage with diverse audiences in new ways.
Created by American Public Media, PIN increases public participation in newsgathering and encourages journalistic collaboration with audiences. More than 200,000 people from across the country have signed up through PIN to share their knowledge and insights with journalists, who harness that intelligence to cover the news in greater depth and uncover sources and stories they might not otherwise discover. Journalists tap into the network to ask questions, test hunches, unearth new angles, provide important context for stories, find sources and strengthen connections with the communities they cover.
The Cronkite School is the only journalism institution in the nation providing PIN services to client newsrooms. Students have worked in recent semesters with media organizations across the country, including the Center for Public Integrity, The Charlotte Observer, Univision Arizona and a variety of radio and television stations. They also work with students in Cronkite’s own award-winning news organizations — Cronkite News, the news division of Arizona PBS, and Carnegie-Knight News21, to improve the journalism.
The PIN Bureau is led by Rebecca Blatt, former senior editor for special projects at WAMU public radio in Washington, D.C. Students in her lab learn the tools and practices of community engagement as well as critical research and analytical skills.
The PIN Bureau is funded by the John S. and James L. Knight Foundation with additional support from the Corporation for Public Broadcasting and American Public Media.
The PIN Bureau is located in Room 208 in the Cronkite School on ASU’s Downtown Phoenix campus. For questions and more information, contact Blatt by email at firstname.lastname@example.org or by phone at 602.496.0297.