Professional Programs Application, Spring

Please read these instructions carefully before filling out the applications. Students must meet the prerequisites for professional programs before they can be approved for registration.

Cronkite News – Phoenix, Washington, Los Angeles, Noticias
Cronkite News is a multiplatform news organization with a variety of professional roles available to students. We’re the news division of Arizona PBS, the largest media organization operated by a journalism school in the world. We strive to deliver important, impactful Arizona news to 1.9 million homes, and we have collaborations with more than 75 news organizations throughout the region.

Reporters – Students will work closely with award-winning faculty to mine their beats, pitch stories, conduct interviews and produce original content and multimedia pieces. This is a highly collaborative experience, so students get a chance to work with multiple areas of the newsroom. It also may include opportunities for travel outside of Maricopa County. Reporters can choose from several content verticals: Borderlands/Indian Country, Consumer/Health, Education, Government/Justice, Money and Sustainability. If you select Phoenix, you will rank your preference of beats. We will attempt to accommodate your request, but we reserve the right to assign teams as needed. For news reporters in Washington or Los Angeles, your director will work with you to determine your beat.

Prerequisites: JMC 301, JMC 315 or MCO 502 for digital reporters
JMC 330 or MCO 531 for broadcast reporters

Digital desk – Students will hone some of the most-desired multimedia skills employers seek today. Duties include data mining and data visualization; web production and design; video and photography; analytics and audience engagement; and podcast production/audio storytelling. Journalists on the digital desk work individually and with other students to produce and promote content, but they also pitch ideas, report for multimedia stories and write text. This desk prizes innovation and experimentation. Directors may ask the team members to report and write during breaking news events. Students must indicate the roles they prefer in the “objective” box on the application: Design/Data Visualization, Photo/Video, Podcast or Social Media.

Prerequisites: JMC 301, JMC 315 or JMC 330; MCO 502
Desired classes: JMC 460; MCO 307 and/or MCO 531

Newscast producing – Students on this dynamic, fast-paced team coordinate all editorial aspects of the Cronkite News broadcast content – selecting stories, preparing presentation plans for reporters, writing scripts, creating graphics, editing video and managing the talent for the nightly Cronkite News newscasts on Arizona PBS, Facebook Live updates and the CNinsider social channel.

Prerequisites: JMC 320 or MCO 521: News Producing

Studio production – Students will learn how to bring the newscast to life, using content produced by reporters and producers to execute the show. The studio production team, consisting of a director, technical director, audio and floor director, operates the control room equipment during the show, as well as both news and sports Facebook Live shows, Noticias – the Spanish-language version of Cronkite News – and other studio productions. Journalists will use Photoshop and After Effects to build creative graphics for the show and reporter packages.

Prerequisites: JMC 345

Cronkite Noticias
Student reporters and producers will cover and produce news in Spanish for broadcast and digital platforms. Students produce content in Spanish while sharpening and utilizing their bilingual skills during the news gathering process. In addition to reporters, the team also needs newscast producers.

Prerequisites: JMC 301, JMC 315 or MCO 502 for digital reporters
JMC 330 or MCO 531 for broadcast reporters

Cronkite News – Phoenix Sports
Broadcast and digital reporters will cover a variety of professional and college sports in Arizona for regional and national media outlets. Phoenix, the nation’s fifth-largest city, is home to teams from all four major sports leagues, a Pac-12 university, two college bowl games, PGA and LPGA tournaments, NASCAR and spring training headquarters for half of the teams in Major League Baseball. Students also will hone their reporting skills by covering important issues facing the sports community today, including technology; gambling and fantasy sports; and gender, race and social issues. There are a limited number of sports-show producing and podcast producing roles in the bureau. IMPORTANT NOTE: In February and March, reporters have the unique opportunity to cover Cactus League spring training, in which 15 Major League Baseball teams prepare for the season. To provide this content to out-of-town media outlets that have included the likes of the Denver Post and Kansas City Star, all students enrolled in the Phoenix Sports Bureau in the spring semester must work through spring break. (The sports bureau will end a week earlier to make up for that spring break week.)

Prerequisites: JMC 302 or MCO 502 for digital reporting
JMC 331 or MCO 531 for broadcast reporting

There are a variety of roles in the Phoenix Sports Bureau, including the following:

Digital sports reporters, broadcast sports reporters – Directors expect all Phoenix sports reporters to pitch stories, conduct interviews, produce multimedia content and work side-by-side with directors to edit pieces. Reporters produce stories on a variety of issues in sports and cover professional, college and high school teams across the Valley and major sporting events that occur in Arizona. Broadcast reporters provide content for multiple outlets, including Cronkite Sports Now, a daily sports show on Facebook Live, Cronkite Sports Report, a half-hour sports newsmagazine show on Fox Sports Arizona and the daily Cronkite News newscast on Arizona PBS. Digital reporters provide content for multiple outlets, including the Cronkite News website and clients across the state, including ArizonaSports.com. All reporters must produce content for social media.

Broadcast sports producers – Broadcast producers in the sports bureau manage all editorial aspects of the Phoenix Sports Bureau’s video content – selecting stories, preparing presentation plans for reporters, writing scripts, creating graphics, editing video and managing on-air talent for the daily Cronkite Sports Now show on Facebook Live as well as multiple episodes of Cronkite Sports Report, a half-hour sports newsmagazine show on Fox Sports Arizona.
Podcast team – Members of the Phoenix Sports Bureau’s podcast team will produce pitch, report, and produce original in-depth podcasts on sports issues, teams, and athletes that impact Arizona.
Digital sports production – Digital producers in the sports bureau create data visualization and manage web production, web video and photographs for stories published on Cronkite News as well as stories distributed to news clients across the state, including ArizonaSports.com.

Social media – The social media team in the Phoenix Sports Bureau is responsible for audience engagement, including managing the bureau’s social channels. This includes pitching, reporting and producing original content for social media, as well as working with other students to produce and promote content. Directors may ask the team members to report and write during breaking news events.

Cronkite News – Los Angeles Sports
Students will cover professional, college and Olympic sports in the nation’s second-largest media market. Directors expect all Los Angeles sports reporters to pitch stories, conduct interviews, produce multimedia content and work side-by-side with directors to edit pieces. All students must produce content for social media.
Prerequisites: JMC 331 or MCO 531

Sports Knowledge Lab
Students are part of a new interdisciplinary Global Sport Institute that aggregates, creates and shares sports-related research with the public. Students will produce and present a variety of curated and original content examining the impact of sport on society and providing context for top sports headlines from around the world. Content will include long-form writing, documentaries, articles, newsletters, data visualization and podcasts.
Prerequisites: JMC 305 and JMC 301, JMC 302, or JMC 315 with a C or better; MCO 502 with a C or better.

Digital Audiences Lab:
Students participate in an immersive professional program experience to grow and engage digital audiences for real clients in an agency-like setting. They conduct audience and competitive research, analyze site and social content performance, create and measure paid and organic social media campaigns, execute SEM campaigns, create and optimize digital content and make strategic recommendations to clients.

Prerequisite(s): JMC 301 or JMC 315 with C or better; JMC 305 with C or better; MCO 307 with C or better

Television Magazine
Students work with faculty to produce a 13-week television magazine program for Arizona PBS focusing on science research at ASU using long-form DSLR video storytelling skills. Students have the opportunity to field produce, research, report and use videography, writing and graphic skills under the direction of instructors.

Prerequisites: JMC 315 or 301 and JMC 345 or Non-Narrative Video Storytelling; MCO 502 with a C or better.

New Media Innovation and Entrepreneurship Lab
Students from disciplines across campus, including journalism, business, computer engineering and design, work together to help media companies create new and exciting multimedia products and to help students create digital media startups. Journalism students conduct research into developing new products and creating prototypes for those products. Students learn by doing, interacting with clients or investors, the director and the lead web developer.

Prerequisites: JMC 305 and JMC 301 or 315

Public Relations Lab
Students work with clients that range from Fortune 500 companies to startups and nonprofits to create strategic communication plans and campaigns Students analyze, discuss and respond to public relations case studies, develop an in-depth understanding of a client's needs, conduct primary and secondary research, work as a member of a team to prepare a comprehensive campaign proposal to address the client's problem or issue, design and develop media products for a client and formally present the proposal to the client and the class.

Prerequisites: JMC 417 with C or better.

Prerequisites: JMC 417