Digital Audiences | Walter Cronkite School of Journalism and Mass Communication

Digital Audiences (Minor)

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The minor program in digital audiences aims to answer the following questions: Who are digital consumers? How can we measure them? And how can we use what we know to better engage and grow audiences?

By exploring the users of websites, social networks and apps and applying skills such as analytics, social media execution, network analysis, search engine optimization and search engine marketing, students who pursue the digital audiences minor gain a rich understanding of how to acquire and engage audiences.

The program uses real cases from real brands and organizations to explore tools from Google Analytics to Facebook Audience Insights, and tactics from hashtag analysis to competitive keyword research. Upon completion, students have the skills to strategically grow digital audiences and harness analytics to drive organizational change.

At A Glance

Digital Audiences (Minor)

Application requirements

All students are required to meet general university admission requirements:

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Program requirements

Students must complete MCO 307 first. In order to enroll in the course, students must have a 2.00 cumulative GPA.
To be awarded the minor, students must earn a "C" or better in all courses.
Required Courses -- 15 credit hours
Depending on a student's undergraduate program of study, prerequisite courses may be needed in order to complete the requirements of this minor.

Degree requirements

Required Courses (15 credit hours)
MCO 307 The Digital Audience (3)
MCO 436 Audience Research and Behavior (3)
MCO 437 Audience Acquisition and Engagement (3)
MCO 438 Digital Audience Analysis (3)
MCO 439 Digital Audience Growth (3)

Students must complete MCO 307 first. In order to enroll in the course, students must have a 2.00 GPA

All subsequent courses require a "C" (scale is 4.00 = "A") or better in MCO 307 and a 2.00 GPA. The MCO 439 capstone course requires a "C" or better in MCO 307, MCO 436, MCO 437 and MCO 438 and a 2.00 GPA.

To be awarded the minor, digital audiences students must have a minimum of a 2.00 GPA in all courses.

Enrollment requirements

GPA Requirement: 2.00

Majors Ineligible to Add this Minor: None

Other Enrollment Requirements: None

Current ASU undergraduate students may pursue a minor and have it recognized on their ASU transcript at graduation. Students interested in pursuing a minor should consult their academic advisor to declare the minor and to ensure that an appropriate set of courses is taken. Minor requirements appear on the degree audit once the minor is added. Certain major and minor combinations may be deemed inappropriate by the college or department of either the major program or the minor. Courses taken for the minor may not count toward both the major and the minor. Students should contact their academic advisor or the department offering the minor for more information: https://cronkite.asu.edu/undergrad/minor-digital-audiences.

What are ASU's Online Programs?

ASU Online offers programs like Digital Audiences in an entirely online format with multiple enrollment sessions throughout the year.

More information on the program is available directly from ASU Online.