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In an increasingly digital world, virtually all companies and organizations are looking for professionals who know how to grow and engage audiences online. The BS program in digital audiences prepares students to reach audiences strategically with digital content and to demonstrate measurable growth.
At A Glance
Digital Audiences, BS
- Offered by: Walter Cronkite School of Journalism & Mass Communication
- Location: Online
- First Required Math Course: MAT 142 - College Mathematics
Plan of study
The Plan of study is the required curriculum to complete the program.
Application requirements
All students are required to meet general university admission requirements:
Affording college
Scholarships
Find and apply for relevant scholarships.
Financial Aid
ASU has many financial aid options. Almost everyone, regardless
of income, can qualify for some form of financial aid. In fact,
more than 70 percent of all ASU students receive some form of
financial assistance every year.
Career outlook
Professionals with expertise in content strategy for digital audiences are in high demand across sectors and industries. Among the many career opportunities available are positions such as public relations specialists, news content promoters, political campaign directors, community organizers and corporate branding specialists.
Example careers
Students who complete this degree program may be prepared for the following careers. Advanced degrees or certifications may be required for academic or clinical positions. Career examples include but are not limited to:
| Career | *growth | *median salary |
|---|---|---|
| Fundraisers | 9.3% | $52,430 |
| Market Research Analysts and Marketing Specialists | 18.6% | $61,290 |
| Media and Communication Workers, All Other | 10.3% | $45,860 |
| Public Relations and Fundraising Managers | 7.1% | $101,510 |
| Public Relations Specialists | 6.2% | $55,680 |
* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
- Bright Outlook
- Green Occupation
What are ASU's Online Programs?
ASU Online offers programs like Digital Audiences in an entirely online format with multiple enrollment sessions throughout the year.
More information on the program is available directly from ASU Online.