Digital Audiences (Graduate Certificate) | Walter Cronkite School of Journalism and Mass Communication

Digital Audiences (Graduate Certificate)

The graduate certificate in digital audiences prepares students to execute digital audience strategy in any industry. Students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, students develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital content creation. This program is designed for professionals who want to develop new skills, take on new responsibilities, or more effectively promote their work.

Degree offered

Digital Audiences (Graduate Certificate)
Journalism & Mass Communication, Walter Cronkite School of


Plan of study

The Plan of study is the required curriculum to complete the program.

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