Digital Audiences | Walter Cronkite School of Journalism and Mass Communication

Digital Audiences (BS)

In an increasingly digital world, virtually all companies and organizations are looking for professionals who know how to grow and engage audiences online. The BS program in digital audiences prepares students to reach audiences strategically with digital content and to demonstrate measurable growth.

Degree offered

Digital Audiences (BS)
Journalism & Mass Communication, Walter Cronkite School of


Major map

A major map outlines the degree’s requirements for graduation.

Application requirements

All students are required to meet general university admission requirements.

Affording college

Find and apply for relevant scholarships.

Financial Aid
ASU has many financial aid options. Almost everyone, regardless of income, can qualify for some form of financial aid. In fact, more than 70 percent of all ASU students receive some form of financial assistance every year.

Career outlook

Professionals with expertise in content strategy for digital audiences are in high demand across sectors and industries. Among the many career opportunities available are positions such as public relations specialists, news content promoters, political campaign directors, community organizers and corporate branding specialists.

Example careers

Students who complete this degree program may be prepared for the following careers. Advanced degrees or certifications may be required for academic or clinical positions. Career examples include but are not limited to:

Career*growth*median salary
Market Research Analysts and Marketing Specialists 18.6%$61,290
Media and Communication Workers, All Other10.3%$45,860
Public Relations and Fundraising Managers7.1%$101,510
Public Relations Specialists 6.2%$55,680

* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

  • Bright Outlook
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