McGuire on Media

Tag Archives: Need to Know

The “religion of journalism” and how do we break from it

The second item in Wednesday’s Need to Know from American Press institute was worth savoring. The Harvard Business Review article on thinking like a customer rather than a manager is so simple yet so powerful. The author, Graham Kenny, makes the powerful point that if a management team develops an strategic plan it is probably […]

API’s Need to Know is an important part of my Business and Future of Journalism classes

For the last few years I have required students in both my graduate and undergraduate business and future of journalism classes to keep up on the news about journalism business. This semester in my 21st Century Journalism and Entrepreneurship class I have gone an extra step and assigned API’s daily newsletter, Need to Know. The […]