McGuire on Media

Tag Archives: Journalism education

API’s Need to Know is an important part of my Business and Future of Journalism classes

For the last few years I have required students in both my graduate and undergraduate business and future of journalism classes to keep up on the news about journalism business. This semester in my 21st Century Journalism and Entrepreneurship class I have gone an extra step and assigned API’s daily newsletter, Need to Know. The […]

Engaging students in journalism classes

On Wednesday I was asked by the Cronkite School to give a presentation to our annual faculty retreat on student engagement in journalism classes. These are my prepared remarks though I admit to some ad libs that do not appear. I do not view myself as an expert but this is how I approach engagement. […]

Brian Storm is a journalism original

Yesterday I spent two hours listening to a journalism original. Brian Storm is a colorful character with colorful language and an inspiring obsession with storytelling. Storm, the mind behind the MediaStorm enterprise is the kind of entrepreneur every journalist needs to study. Frustrated with corporate journalism and software development Storm re-launched MediaStorm in 2005 to […]

Our journalism students need to sell their personal brands

In tough economic times the concept of brand becomes incredibly important. In hard media times as big media brands get pounded from pillar to post, I argue that your personal brand becomes even more important than corporate brands. I wrote a blog entry several months ago that raised this issue and a lot of recent […]

News21 can teach us to make journalism and storytelling better

Wednesday I came out of a News21 presentation of work done by Cronkite School journalists that made me ready to shout from the rooftops.  This is sensational work done by great students with expert professional direction and funded by two incredibly far-sighted funders. Even more important for readers of this blog there are bright, clear […]

Impact in academic research: Journalism needs the academy's help

Two weeks ago The Walter Cronkite School of Journalism and Mass Communication had an all-day faculty meeting on the subject of academic research. The most intriguing discussion was on whether academic research should have “impact.” The discussion revealed a fascinating chasm between academics and recent professionals. I want to be very careful not to simplify […]

McGuire's 2009 Business and Future of Journalism syllabus

Classes at Arizona State’s Walter Cronkite School of Journalism began today and so it is time to publish my syllabus for my Business and Future of Journalism class. There are some notable changes. I am using online readings exclusively except for the four popular books I require. A quarter of the class will read one […]