McGuire on Media

Category Archives: Social media

Arizona Republic did it right and reminded us again why newspapers matter

The Arizona Republic rose to the occasion Sunday morning with a comprehensive, well-written report that answered the important questions in the tragic shooting of Gabrielle Giffords which killed six. I am not talking prizes or using the P-word here. The Republic simply did an outstanding job of sorting fact from fiction and humanizing a horrible […]

Notes and thoughts on "Incorporating New Media into the Traditional News industry"

Tuesday night I moderated a discussion for the Arizona Interactive Marketing Association. The organizers called the event “Incorporating New Media into the Traditional News Industry.” The guest panelists were  Mike Coleman, VP Digital Media for azcentral.com; Russ Hill, VP Product Development for KTAR.com and Joe Hengemuehler, News Director for KNXV Channel 15. I try to […]

Our journalism students need to sell their personal brands

In tough economic times the concept of brand becomes incredibly important. In hard media times as big media brands get pounded from pillar to post, I argue that your personal brand becomes even more important than corporate brands. I wrote a blog entry several months ago that raised this issue and a lot of recent […]

Twitter is not killing journalism, journalists are killing journalism

Twitter is not killing journalism, journalists are killing journalism This rather cheap play on that ugly bromide “guns don’t kill people” is indirectly prompted by the constant uproar in  popular media over the horrors of Twitter. The latest tempest was started when George Packer in the New Yorker wailed, ” Twitter is crack for media […]

News21 can teach us to make journalism and storytelling better

Wednesday I came out of a News21 presentation of work done by Cronkite School journalists that made me ready to shout from the rooftops.  This is sensational work done by great students with expert professional direction and funded by two incredibly far-sighted funders. Even more important for readers of this blog there are bright, clear […]

McGuire's 2009 Business and Future of Journalism syllabus

Classes at Arizona State’s Walter Cronkite School of Journalism began today and so it is time to publish my syllabus for my Business and Future of Journalism class. There are some notable changes. I am using online readings exclusively except for the four popular books I require. A quarter of the class will read one […]