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Director and Professor of Practice, Digital Audiences Lab

The Walter Cronkite School of Journalism and Mass Communication at Arizona State University, a national leader in journalism and strategic communication education, seeks to hire a director to lead the ASU Digital Audiences Lab, a new professional program in which students grow and engage professional clients’ digital audiences.

The director, who will hold the faculty rank of professor of practice, will work with a team of students to analyze clients’ audiences; create ongoing engagement strategies and campaigns; create social, SEO/SEM, site and video content to support those campaigns; and immerse daily in analytics to optimize strategic approaches. Because the Lab serves as a test bed for innovation in audience engagement, the director will lead creative, innovative and measurable experimentation across digital platforms. The director will use a hands-on approach to teach not only analytics, content/campaign management and technical tools, but also client relations, project management and presentation skills.

The Digital Audiences Lab is one of more than a dozen immersive professional experiences at the Cronkite School that reflect the school’s “teaching hospital” approach to journalism education. Students engage at least two full days a week in programs that include a nightly television newscast broadcast statewide on Arizona PBS, an innovation and entrepreneurship lab where students create new digital products and services, a strategic communications lab, news and sports reporting bureaus in Phoenix, Washington and Los Angeles, and a Spanish-language program where students report and produce news content across media platforms for Spanish-speaking audiences.

Duties and Responsibilities:

  • Leading, editing, inspiring and teaching upper-level undergraduate and graduate journalism students in an agency-style environment to grow and engage client audiences.
  • Driving audience acquisition and engagement through paid and organic social media campaigns, organic SEO efforts and SEM campaigns.
  • Leading analyses of content performance and audience behavior, harnessing the data to create and improve engagement strategies.
  • Teach students social, search and site analytics tools in real time.
  • Overseeing the creation, design, production and editing of strategic content.
  • Leading experimentation in audience engagement by discovering and teaching new tools and technologies that enhance digital storytelling.
  • Forging partnerships with audience research leaders and technology companies to create an innovation test bed for audience engagement.

Required Qualifications:
Five years of experience in a client-based strategic communications role planning and producing digital campaigns; experience creating digital content with a strong focus on advanced audience analytics; expertise in measurable social media engagement practices, paid campaign and day-to-day channel management; ability to teach SEO best practices, keyword research and PPC campaign creation; experience with new tools and technologies for digital storytelling; a bachelor’s degree.

Desired Qualifications:
Experience in an agency environment; experience managing digital content, campaign and/or strategic communication teams; experience developing audiences for media clients; experience designing and producing video and other visuals for digital audiences; experience working with undergraduate and/or graduate students; Google Analytics certification and/or related professional certifications.

Application deadline: May 18, 2018, or if not filled, the first of each two-week period thereafter until the search is closed.

Submit materials via email to: cronkitejobs@asu.edu
Attn: Jessica Pucci, Director of Digital Audience Programs
Walter Cronkite School of Journalism and Mass Communication
555 N. Central Avenue, Suite 302 Phoenix, AZ 85004

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, color, sex, religion, national origin, disability, protected veteran status, or any other basis protected by law.
More detailed information can be found at https://www.asu.edu/aad/manuals/acd/acd401.html and https://www.asu.edu/titleIX/.

Knight Professor of Practice in TV News Innovation

The Walter Cronkite School of Journalism and Mass Communication at Arizona State University, a national leader in journalism education, seeks to hire a Knight Professor of Practice in TV News Innovation to support a new initiative designed to advance digital and broadcast innovation in local television news.

With major grant support from the John S. and James L. Knight Foundation, the Cronkite School will serve as a testbed for experimentation and innovation TV news through Cronkite News, the faculty led, student-produced news division of Arizona PBS. The full-time faculty member will work with Cronkite News students and faculty, and commercial television stations from across the country, to test and measure TV news experiments that promote informed and engaged communities. Additionally, the professor of practice will participate in the implementation of a pilot change management strategy program designed specifically for local TV news leaders.

Working in close consort with Cronkite News and school leadership, the Knight Professor of Practice in TV News Innovation’s duties and responsibilities will include:

  • Proactively developing collaborative relationships with industry partners seeking an innovation testbed platform to experiment with areas including but not limited to storytelling, presentation, mobile delivery, data, social and interactive tools, and over-the-top content.
  • Proactively driving experimentation by Cronkite News students in areas including but not limited to storytelling, presentation, mobile delivery, data, social and interactive tools, and over-the-top content.
  • Coordinating and ensuring the regular inclusion of innovative experiments within Cronkite News.
  • Co-creation and implementation of measuring systems, including data collection, surveys, interviews, and other methods to determine the impact of local TV news experiments.
  • Development of a broad, multimedia communications plan and information dissemination strategy for the purpose of sharing lessons learned through innovation in local TV news.
  • Participate in the design and pilot implementation of an intensive year-long change-driven program for local TV news industry leaders; serve as the Cronkite School point of contact for all components of the “Table Stakes” program, including but not limited to design development, recruitment of participants, confirmation of facilitators and coaches, logistics and training. Participating in the “Table Stakes” pilot cohort as part of the Cronkite News / Arizona PBS delegation; become trained as a program coach in order to serve in that capacity starting with the second cohort.
  • Preparing reports for funders detailing grant deliverables, including strong data visualization elements.

The Cronkite School, located on ASU’s Downtown Phoenix Campus, in the nation’s 11th largest media market, is a global leader in professional and innovative digital news media education. The school champions a “teaching hospital” model of journalism education in which students create professional content under the guidance of top professionals in Cronkite News at Arizona PBS, a daily news operation that serves as an immersive and innovative learning laboratory for students and provides Arizonans with daily news coverage of critical issues on broadcast and digital platforms. The Cronkite School emphasizes curricula and programs that experiment with new forms of storytelling, audience engagement, digital interactivity, data visualization, audience analytics and revenue models.

This is an annual appointment and holds the faculty rank of Professor of Practice.

Application deadline: April 30, 2018, or if not filled, every two weeks thereafter until the search is closed.

Application procedure: Materials must include 1) a current resume; 2) a letter outlining employment history, educational philosophy, scholarly research or creative interests and a description of how the applicant’s experiences will benefit the Cronkite School; and 3) names, positions and telephone numbers of three academic or professional references.

Qualifications Required: Senior-level leadership experience in a TV news organization; record of accomplishments and thought leadership related to the future of news; bachelor’s degree.

Submit materials via email to:
cronkitejobs@asu.edu
Attn: Mark Lodato
Associate Dean
Walter Cronkite School of Journalism and Mass Communication
555 N. Central Ave., Suite 302
Phoenix, AZ 85004

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/
Affirmative Action Employer. All qualified applicants will be considered without regard to
race, color, sex, religion, national origin, disability, protected veteran status, or any other
basis protected by law. More detailed information can be found at https://www.asu.edu/aad/manuals/acd/acd401.html and https://www.asu.edu/titleIX/.

Director and Professor of Practice, Cronkite News Sustainability Desk

The Walter Cronkite School of Journalism and Mass Communication at Arizona State University, a national leader in digital media education, seeks to hire a Director and Professor of Practice to lead the Sustainability Desk at Cronkite News, the student-staffed, faculty-led news division of Arizona PBS that serves as a test bed for innovation across the news industry.

The Professor of Practice will be part of a new regional journalism collaboration to enhance and expand coverage of sustainability issues in the Southwest. Elemental: Covering Sustainability, is comprised of public television and radio stations in key western cities and includes Cronkite News, Arizona PBS, KJZZ, KPCC, Rocky Mountain PBS and PBS SoCal. The director will work with a team of student reporters who produce content for digital and broadcast platforms (both television and radio). The stories will run on the Elemental partners’ platforms as well as in professional media outlets that routinely pick up Cronkite News content.

The bureau director will join the award-winning faculty who direct Cronkite School professional programs, including former Washington Post Executive Editor Leonard Downie Jr., former BET Vice President Retha Hill, Pulitzer Prize-winning investigative reporter and editor Jacquee Petchel, Pulitzer Prize-winning data editor Sarah Cohen, Peabody award winner and former executive producer of NPR’s Morning Edition Tracy Wahl, Emmy-award winning news anchor Vanessa Ruiz and former Knight Foundation journalism innovator Eric Newton.

Cronkite News is one of 13 immersive professional experiences at the Cronkite School that reflect the school’s “teaching hospital” approach to education. Students engage at least two full days a week in programs that include a nightly television newscast distributed on Arizona PBS, an innovation and entrepreneurship lab where students create new digital products and services, news reporting bureaus in Washington, D.C., and Los Angeles, and a Spanish-language bureau where students report and produce news content across media platforms for Spanish-speaking audiences.

Duties and Responsibilities:

  • Leading, editing, teaching and mentoring upper-level undergraduate and graduate journalism students in a daily news environment in the nation’s 12th largest media market
  • Establishing the sustainability desk as a leading source of news and information about sustainability issues
  • Working with other professional program directors at the Cronkite School to plan, manage and produce innovative and professional news and content
  • Collaborating with Elemental partners on covering four key sustainability issues: water, renewable energy, climate change and urbanization
  • Driving experimentation and teaching new tools and technologies that enhance digital and broadcast storytelling
  • Performing other faculty responsibilities, such as committee assignments and student recruitment, as assigned

This is appointment holds the faculty rank of Professor of Practice.

Desired Qualifications
The ideal candidates will have complementary skills sets that cover the following areas:

  • Five years of major-market regional or national experience planning, editing and producing digital or broadcast content
  • Experience covering sustainability issues
  • Experience leading teams of reporters and/or producers
  • Experience guiding student or beginning reporters
  • Exceptional storytelling skills that integrate text, video, photo, graphics and data
  • Familiarity in social media promotion and distribution and web metrics and SEO
  • Bachelor’s degree

Application deadline: May 6, 2018, or if not filled, every two weeks thereafter until the search is closed.

Application procedure: Materials must include: 1) a resume, 2) web-based samples of work created or produced, and 3) names, addresses, phone numbers and e-mail addresses of three professional references.

Submit materials via email to: cronkitejobs@asu.edu
Attn: Christina Leonard, Executive Editor, Cronkite News
Walter Cronkite School of Journalism and Mass Communication
555 N. Central Avenue, Suite 302 Phoenix, AZ 85004

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, color, sex, religion, national origin, disability, protected veteran status, or any other basis protected by law.
More detailed information can be found at https://www.asu.edu/aad/manuals/acd/acd401.html and https://www.asu.edu/titleIX/