L.A. Content Studio

Want to grow a YouTube channel about gaming or fashion? Cultivate a TikTok following for your cooking hacks? Build a Substack around your travel exploits? Help a brand tell its story on Instagram?

Join Cronkite’s Los Angeles Content Studio to learn to become a successful content creator with demonstrated audience growth and engagement. Through hands-on learning, Content Studio students cultivate their storytelling skills as independent content creators, developing a content strategy; creating compelling strategic digital, video and social content; and measuring and monetizing that content. Students will also have the opportunity to collaborate with the school’s Narrative and Emerging Media program to experiment with VR, AR and other immersive storytelling techniques and their impact on audience engagement.

Each student will work along parallel paths, building their own independent media brand and partnering with an existing brand to tell its story through innovative strategic content creation. Students will emerge with their own media platform to build on, client experience, a strong sense of how to effectively reach and serve broad and diverse audiences, and a keen understanding of the opportunities within the creator economy.