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Explore your future in digital marketing

The Cronkite School’s world-renowned, hands-on programs set you up for success. With a capstone in strategic communication, students can be prepared for their dream jobs after they graduate.

Undergraduate degrees

Learn the tools and techniques you’ll need to become a digital marketer, social media manager, corporate communicator and more! Explore our degrees and consider adding a minor or specialization.

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Journalism & Mass Communication, BA

Master highly specialized, practical skills needed to succeed in today’s digital world to start a career in media, PR or content creation. Available at ASU’s Downtown Phoenix campus.

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Digital Audiences, BS

Work with real clients and earn skills in digital strategy, social media campaigns, SEO and analytics to prep for a career in digital marketing. Available at ASU’s Downtown Phoenix campus or 100% online.

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Mass Communication and Media Studies, BA

Gain a deep and nuanced understanding of the growing importance, power and influence of media around the world. Available at ASU’s Downtown Phoenix campus or 100% online.

Graduate degrees

Whether you want to level up or switch careers, you’ll learn skills you need (and employers want) to become a corporate communicator, digital marketer, social media manager and more!

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Digital Audience Strategy, MS

Accelerate your career in marketing and communications by harnessing analytics, SEO, paid and organic social media campaigns and audience research in this graduate program.

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Strategic Communication, MA

Harness digital media, public relations, audience data and content strategy to create communication campaigns that make a difference — in 12 months or fewer. Available at ASU’s Downtown Phoenix campus.

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Digital Audience Strategy (graduate certificate)

Upskill in digital strategy, social media campaigns, SEO and analytics to grow and engage audiences for any business. Available at ASU’s Los Angeles campus or 100% online.

Where you’ll work

Cronkite’s dedicated career team guides you toward internships, jobs and professional development opportunities across media fields. You’ll find #CronkiteNation alumni working at:

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Who you’ll become

Becca Smouse, '22, BA, Journalism and MS, Digital Audiences Strategy

I’m so grateful for my experience at the Cronkite School; the digital audience program gave me the tools and skills to assess data and turn it into a specific digital strategy that best suits the needs of our district. I was really able to hit the ground running! I’m very grateful for all of the support from my Cronkite professors. I wouldn’t have been able to take this professional leap without their guidance and expertise!

Becca Smouse (’22) Digital Recruitment Specialist, Tempe Elementary School District

Who you’ll meet

The Cronkite community brings together storytellers, scholars and strategists on campus and online. As soon as their first semester, students can connect with their peers, faculty and mentors who will become a part of their professional network.

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Creators like you

Students of all skill levels can join the nation’s No. 1 college streaming station, a fashion outlet or one of 20+ clubs and multicultural organizations.

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Sun Devils on campus

Join the Inferno at a football game, paint the “A” on A Mountain – and enjoy all the other traditions that bring Sun Devils together!

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Mentors who care

Our faculty are award-winning strategic communicators and world-class media scholars.