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The Cronkite School prepares the next generation of PR and communications leaders to excel across any organization, within any industry.
Students who choose a public relations path graduate with a journalism degree. In addition to building the necessary foundation to succeed within organizational communications, students foster a holistic approach to legal and ethical practices of communications that apply to any organization.
Students apply these skills and concepts in the PR Lab, where they gain real-world, real-time experiences creating and executing strategic communications campaigns to improve an organization. These published communications, internship and PR Lab experiences help graduates become career-ready and marketable to prospective employers.
Both undergraduate and graduate students have opportunities to further collaborate and broaden their skills through the Digital Audiences Lab, New Media Innovation and Entrepreneurship Lab and Cronkite News’ Digital Production desk
Cronkite students pursuing a public relations and strategic communications path learn the fundamentals of communications, journalism and writing for a variety of platforms and audiences within necessary legal and ethical contexts.
Courses for undergraduate students pursuing a strategic communications path include:
In the lab we are the professionals. The clients that we are working with rely on us to get their messages out to the world. Practice is key when working in the public relations field, and before the Lab I did not have real experience. Now, I feel confident and able to go into a job interview and say what I can bring to the job because of the experience I had in the PR Lab.
—Jenni Gordon (’19)
Graduate students interested in an MMC degree (Master of Mass Communication) with a strategic communications path enter the MMC program from a wide variety of professional experiences and educational backgrounds. This 12-18 month program builds a foundation in journalism and writing that are then applied within public relations, leadership and legal contexts.
The interactions that I've had and the relationships that I have built with professors and faculty have made the biggest difference in preparing for my future career in public relations. They have all gone out of their way to teach me skills that I'll be able to apply once I leave Cronkite, such as using social media measurement tools, conducting audience research and building a professional network.
—Mikala Morris (’19)