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An innovative approach to journalism education by the Walter Cronkite School of Journalism has earned it international recognition as a leader in preparing the next generation of digital media leaders and a place among the top journalism schools.
The journalism and communications degree programs offer students intensive professional training across media platforms in preparation for jobs in journalism as well as solid grounding in ethics, media law, the principles and history of journalism and the business and future of journalism. Students graduate from the journalism school as multimedia communicators and communications professionals with the skills necessary to pursue careers in today's changing newsrooms and public relations agencies and with the core values of integrity and accuracy exemplified by the school's namesake.
At the undergraduate level, all students in the journalism major work toward a degree in journalism, taking core classes in addition to electives and advanced classes in reporting, public relations, digital media, broadcasting and media innovation and entrepreneurship.
Some students choose to further specialize by pursuing a focus in sports journalism, business journalism or Latino issues. The school’s new sports journalism program includes a Los Angeles sports broadcasting bureau where students cover collegiate and professional sports for media outlets in one of the nation’s largest media markets. The Latino specialization trains students in reporting on border and immigration issues, with students traveling to the U.S.-Mexico border and to other countries to report and produce in-depth projects. And the business journalism specialization combines a thorough understanding of business and economic principles with practical journalism coursework and professional internships.
In addition to their regular coursework, Cronkite students have unmatched opportunities to build their portfolios and skills in innovative and immersive professional programs. These include Cronkite NewsWatch, a student-produced newscast that is distributed four days a week by Eight, Arizona PBS to 1.9 million homes across Arizona. It is one of the only student productions to air in a major media market and regularly wins awards as the best student newscast in the country.
In the New Media Innovation lab, students create digital products for media clients and develop their own entrepreneurial ideas in the digital space. In the Public Relations Lab, they produce professional public relations campaigns for national, local and regional companies and organizations. In Cronkite News Service bureaus in Washington, D.C., and Phoenix, students report on public policy issues for news organizations around the state. And Cronkite is the national headquarters for the Carnegie-Knight News21 program, which brings together top journalism students from around the country each summer to produce a multimedia investigative project in partnership with some of the nation’s leading news organizations, including NBCnews.com and The Washington Post.
Many Cronkite students combine their undergraduate journalism major studies with minors or majors in other subjects, including business, computer science, Spanish, sustainability and meteorology.
The school’s master’s program is an intensive 12-month program that combines classroom learning with experiences in one of the school’s professional immersion programs. Cronkite also offers a mid-career master’s option for professionals seeking to update their skills or change career direction, and the school’s doctoral program prepares students for professional and scholarly careers in journalism and communications.