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PIN Bureau Information for Professional News Organizations

The PIN Bureau works with print, digital, radio and television newsrooms across the country to deepen reporting and engage diverse audiences.

The PIN Bureau uses American Public Media’s Public Insight Network of more than 215,000 people who have volunteered to share their experiences with journalists. Nonprofit and for-profit news organizations partner with the PIN Bureau to find new sources, develop enterprise stories and create local networks of loyal readers, viewers or listeners.

Advanced undergraduate and graduate students at the Cronkite School staff the PIN Bureau. They are trained to provide PIN services to client newsrooms, saving time and resources journalists can dedicate to reporting and production.

Unlike other source databases for journalists, PIN includes more than just academics and policy experts. PIN is based on the idea that everyone has insights to share. That means journalists can use the network to find the people most affected by the issues they cover.

Journalists work with the PIN Bureau on individual stories or in-depth projects, or they can establish ongoing collaborations.