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Digital Audiences Faculty and Staff

Cronkite Digital Audiences

The Cronkite School faculty who lead our Digital Audiences programs are top scholars and professionals in digital audience research and engagement.

Jessica Pucci, Assistant Dean and Director of Digital Audience Programs

Jessica Pucci Jessica Pucci is a specialist in content analysis and audience engagement. She leads Cronkite's digital audiences programs, teaches courses in analytics and engagement and directs social media and analytics for Cronkite News, the news division of Arizona PBS. Previously, Pucci led audience-driven brand journalism, content strategy and engagement for large national clients at the communications agency Manifest and worked as a magazine editor.

Luis Bonilla, Director, Digital Audiences Lab, Professor of Practice

Luis Bonilla is a professor of practice at the Cronkite School for the Digital Audiences Lab. He will help students learn how to research and define audience data, as well as how to grow and engage these audiences for real-world clients. Previously, Bonilla was the digital services architect for ticket sales for the Phoenix Suns, helping with strategy and execution of search engine optimization (SEO), paid search, e-commerce, website analytics, paid social media, mobile app user experience and other digital channels. His guidance helped internal departments to increase single game ticket sales via organic and paid search, strengthen team shop ecommerce sales and improve website data capture form submissions.

Syed Ali Hussain, Assistant Professor

Ali Hussain is an assistant professor of digital audience engagement. He has more than 11 years of experience in designing and implementing persuasive communication campaigns using both traditional and new media technologies including mobile phones. During his doctoral studies at Michigan State University, Hussain has worked on NSF and USAID funded projects. He has specifically pioneered the use of nostalgic emotions for health communication.

K. Hazel Kwon, Assistant Professor

K. Hazel Kwon is an assistant professor with expertise in quantitative social media analysis. Her research interests are audience engagement in social news, online emotional contagion and networked social influence on user collaboration/collective actions. She is a recipient of multiple awards for her research, including the International Communication Association’s Herbert S. Dordick Dissertation Award and the AEJMC’s Jung-Sook Lee Award..

Jacob Nelson, Assistant Professor

Jacob Nelson Jacob Nelson uses qualitative and quantitative methods to study the changing relationship between journalists and their audiences. His research has explored how news organizations define, pursue, and measure audience engagement. In 2017, he was named a Knight News Innovation Fellow by Columbia Journalism School’s Tow Center for Digital Journalism. He completed his doctoral studies at Northwestern University.