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The minor program in digital audiences aims to answer the following questions: Who are digital consumers? How can we measure them? And how can we use what we know to better engage and grow audiences?
By exploring the users of websites, social networks and apps and applying skills such as analytics, social media execution, network analysis, search engine optimization and search engine marketing, students who pursue the digital audiences minor gain a rich understanding of how to acquire and engage audiences.
The program uses real cases from real brands and organizations to explore tools from Google Analytics to Facebook Audience Insights, and tactics from hashtag analysis to competitive keyword research. Upon completion, students have the skills to strategically grow digital audiences and harness analytics to drive organizational change.
Digital Audiences (Minor)
Journalism & Mass Communication, Walter Cronkite School of
A major map outlines the degree’s requirements for graduation.
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