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The online bachelor's degree gives students the skills they need to use digital and social media to deepen impact in any industry, including strategy development, digital analytics, SEO and SEM campaigns, paid and organic social campaigns, audience research and more.
The online minor gives students a rich understanding of how to acquire and engage audiences, using real cases from real brands and organizations to explore tools from Google Analytics to Facebook Audience Insights, and tactics from hashtag analysis to competitive keyword research.
The online graduate certificate prepares students to execute digital audience strategy in any industry. Students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices.