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Cronkite Student PR Awards

ronkite students working in the public relations lab at the Cronkite School have won numerous collegiate PR awards and industry honors for which they competed with professional PR practitioners.

Aspire Award Launch of the Cronkite PR Lab’s Enid R. Pansky Mentorship Series honoring the entrepreneurial spirit of donor and co-founder of Allison + Partners Scott Pansky's mother and her role as mentor to many.

  • Inaugural Mentor: Dr. Glen Broom
  • Inaugural Protégé: Danielle Chavez

Intel Get Curious Campaign A program to engage students and teachers in STEM education on the elementary and high school levels.

  • First Place, Zenith Award, PR Campaigns category (2011)*, national award honoring outstanding work of undergraduate PR students; sponsored by Ketchum PR and Weber Shandwick

Phoenix Zoo Komodo Dragon Experience Campaign Launch of the zoo’s latest exhibit focusing on media exposure and its capital campaign (November 2009)

  • First Place, Zenith Award, PR Campaigns category (2010)*, national award honoring outstanding work of undergraduate PR students; sponsored by Ketchum PR and Weber Shandwick

Grand Prize Recipient, NASA Means Business Student Competition (Faculty Adviser to Arizona Students Present Interesting Research to Everyone – ASPIRE) An ASU student team won this national competition four years in a row while the program was funded. Final projects and original Public Service Announcements were presented each year to the Space Mission Directorate of NASA at its Washington, D.C., headquarters (2004-2007). Guests included top leadership of all major departments within NASA including the agency’s chief administrator.

  • Johnson Space Center, 2004*
  • Kennedy Space Center, 2005*
  • Kennedy Space Center, 2006*
  • Kennedy Space Center, 2007*

Industry Awards

Sealed Sweets: Uniquely Sweet Gifts The PR Lab was asked to produce a spot for Sealed Sweets, a start-up with an emphasis on making life a little sweeter through each jar of its specialty treats. The time-lapse spot attempts to capture the attention of an online purchaser by showing the product, flavors and sticker designs while recommending the sweet treat as a seasonal and everyday gift choice. Accolade, juried competition**

  • Winner, Award of Merit, Creativity and Originality (2012)**
  • Winner, Award of Merit, Sales/Branding/Product Demonstration (2012)**

Avnet Transforming Tomorrow…Today This spot attempts to demonstrate the nature of what Avnet does in the technology sector while keeping the message simple and fast-paced. The effect is reminiscent of stop motion in the creation and recreation of products that are re-purposed to lessen potential harmful effects of technology. Accolade, juried competition**

  • Winner, Award of Excellence, Corporate/Employee Communication (2012)**
  • Winner, Award of Excellence, Creativity/Originality (2012)**
  • Winner, Award of Merit, Editing (2012)**

Intel E.T. Campaign This commercial for Intel’s Embedded Technology (ET) pays homage to the 30th anniversary of the 1982 film "E.T.: The Extra Terrestrial." The spot highlights Intel’s “ET” while remaining authentic to the Intel brand and to the youthful tone of the movie. Accolade, juried competition**

  • Winner, Award of Merit, Corporate/Employee Communication (2011)**
  • Winner, Award of Merit, Special Effects/ Animation (2011)**

Tempe Coalition 21 or Two Young Campaign Students in the PR Lab planned and executed a campaign to reduce underage drinking in Tempe, Ariz. The project was funded by a $20,000 grant from Magellan Health Services (August 2011-March 2012). Accolade, juried competition **

  • Winner, Milestones Award, national GOT OUTCOMES! Coalition of Excellence Award from Community Anti-Drug Coalitions of America (2013)
  • Winner, Award of Merit, Public Service Programming/PSA (2011)**
  • Winner, PRSA Phoenix Chapter, Copper Anvil Award, Public Affairs (2012)**
  • Finalist/Honorable Mention, Platinum PR Award, Public Affairs (2012)**

Phoenix Zoo Komodo Dragon Experience Campaign This campaign centered around the launch of the Zoo’s latest exhibit focusing on media exposure and its capital campaign (November 2009).

  • Finalist/Honorable Mention, Platinum PR Award, Pro Bono category (2010)**, national public relations industry competition awarding excellence in the field; sponsored by PR News.

International Space Station This :30 public service announcement featured original graphics, animation and music highlighting NASA’s journey into space. Worldfest Houston International Film Festival, juried competition

  • Platinum Award, Commercials/PSAs – International (2005)**

Tee-minus This :30 public service announcement for NASA (2005-06) aired on NASA-TV (cable and satellite) (2006 to present) WorldFest/Houston International Film Festival, juried competition

  • Gold Winner, Tee-minus, Low Budget category (2007)**

Accolade, juried competition **

  • Winner, Award of Excellence, PSA (2006)**

Discovery (The Park/Grandpa) Two 30-second messages featured original graphics, animation and music highlighting NASA’s vision of exploration and discovery. WorldFest/Houston International Film Festival, juried competition

  • Platinum Winner, The Park, Print PSA (2006)**
  • Gold Winner, Grandpa, PSA/Commercial category (2006)**
  • Silver Winner, The Park, PSA/Commercial category (2006)**

Accolade, juried competition **

  • Winner, Honorable Mention (2006)**

Forever Forward This website design by Matera, F. and Martinez, A. was done in support of a NASA PR campaign (May 2006 to present). WorldFest/Houston International Film Festival, juried competition

  • Gold Winner, New Media Award/Website category (2007)**

* denotes national student award ** denotes industry award