Home / About the Cronkite School / Cronkite Faculty and Leadership / Cronkite Faculty / Jessica Pucci, Director of Digital Audience Programs, Ethics and Excellence Professor of Practice, Data Analysis and Audience Engagement

Jessica Pucci, Director of Digital Audience Programs, Ethics and Excellence Professor of Practice, Data Analysis and Audience Engagement

Email: jepucci@asu.edu
Office: Sixth-floor newsroom/Room 463
Phone: 602.496.5066

Curriculum Vitae

Courses:
JMC 366
Journalism Ethics & Diversity and JMC 494
Digital Analytics & the Audience

Jessica Pucci Jessica Pucci is a professor of practice at the Cronkite School, specializing in data analytics and audience engagement. She leads social media and analytics for Cronkite News, the news division of Arizona PBS, and also teaches a course in analytics and engagement.

Previously, Pucci directed brand journalism, social media and engagement for large national home-design and retail clients at the communications agency Manifest, formerly McMurry/TMG. She directed content strategy and execution for clients such as Bed Bath & Beyond.

Pucci has worked in magazine journalism, serving as a managing editor and later a digital editor for DRAFT Magazine. There, she directed editorial content and oversaw social media, while orchestrating print-to-Web story packaging.

Her work also has appeared in Robb Report, Money magazine and HGTV Magazine, among others.

Pucci, who previously worked as a faculty associate at the Cronkite School, holds a master’s degree in journalism from the University of Missouri, where her research focused on journalism ethics. She earned her bachelor’s degree in journalism from the University of Wisconsin.