Elizabeth Mays, Lecturer

Courses:
MCO 439: Digital Audience Growth
MCO 566: Digital Audience Management
MCO 437: Audience Acquisition & Engagement

Elizabeth MaysElizabeth Mays teaches and has developed curriculum for the Cronkite School’s Digital Audiences courses. She has done digital marketing for a variety of organizations including the Donald W. Reynolds National Center for Business Journalism and the Cronkite School. Mays is an active participant in the open education movement, having worked with Rebus Foundation and Pressbooks. She is the editor of the collaboratively built open textbook, A Guide to Making Open Textbooks With Students, which won a 2018 Open Education Award for Excellence from the Open Education Consortium. She also is co-editor of the collaboratively built open textbook, Media Innovation & Entrepreneurship.

Elizabeth Mays teaches and has developed curriculum for the Cronkite School’s Digital Audiences courses. Mays developed and teaches capstone experiences in which Digital Audiences students analyze client companies’ digital performance and provide recommendations for SEO, PPC, email and social media efforts.

Previously at ASU, she served as outreach director for the Cronkite School, where she led the school’s Drupal-based website redesign and SEO efforts, and later as assistant director spearheading digital marketing efforts for the Donald W. Reynolds National Center for Business Journalism.

In her role at the Reynolds Center, she managed the center’s WordPress-based website, SEO, businessjournalism.org, email marketing, Google Ads and blog contributors. She developed the center’s first email course, Introduction to Covering Financials, and compiled its first ebook download, Guide to Business Beat Basics, from existing blog content.

Most recently, she has worked for clients in the Open Education space, holding roles in sales and marketing for Pressbooks and previously at the nonprofit Rebus Community, which facilitates collaborative open textbook creation. She has conducted numerous webinars, authored ebooks and case studies, and developed YouTube channels.

Mays was the editor of the collaboratively built A Guide to Making Open Textbooks With Students, (winner of the 2018 Open Education Consortium Award in the Open Textbook category), and the Media Innovation & Entrepreneurship open textbook.

Earlier in her career, she served as executive editor of Scottsdale-based Luxury Lifestyle magazine, Arizona Foothills and launched its Tucson edition. She was the copy editor for Sedona Monthly and helped to produce the magazine’s first email newsletter and ebook, Sedona Monthly Hikes the Red Rocks. She has been a writer and/or editor for visitor and custom magazine publishers Madden Media, Morris Visitor Publications, McMurry (now Manifest) and the website Iconic Life.

Mays has a Master of Mass Communication focusing on Digital Media Entrepreneurship from the Walter Cronkite School of Journalism and Mass Communication.