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PR Campaigns Practicum JMC 498, MCO 570
PR Lab, JMC 476, MCO 570
Matera joined the Cronkite faculty in 1989 after teaching at Florida International University and the University of Miami. Her Ph.D. in educational administration from the University of Miami focused on organizational analysis. She also holds bachelor’s and master’s degrees in communication.
Her background includes experience as a copy editor and night copy chief at the Miami News, editor of a fine arts magazine, account executive at two Miami public relations agencies, public information associate at United Way of Dade County and editorial assistant on four mass-market biographies.
Matera's research, focusing on Hispanic audiences and conducted in both English and Spanish, has appeared in American Journalism, Journalism Quarterly, the International Journal of Intercultural Relations and the Journal of Broadcasting and Electronic Media. She is co-author of "Public Relations Campaigns and Techniques" (Pearson), which was translated, reprinted and released in China in 2009.
She has conducted workshops for public relations practitioners at Intel, Arizona Parks and the U.S. Geological Survey Water Resources Office and has delivered research papers at the Association for Education in Journalism and Mass Communication and the U.S. Information Agency. She is writer and co-producer of four award-winning documentaries, two of which have aired on PBS stations nationwide.
Her teaching and service have been honored by the Cronkite School and ASU - she was awarded a teaching fellowship at the Lincoln Center for Applied Ethics and was twice nominated for ASU Professor of the Year in 2010 and 2013. The Broadcast Education Association, the International Association of Business Communicators, the Accolade Competition and WorldFest Houston/International Film Festival also have recognized her work.
Under her direction, Cronkite PR students have won four NASA Means Business national student competitions and two Zenith Awards for their campaigns. Industry honors also include two honorable mentions in the Platinum PR Awards (pro bono and public affairs); multiple Awards of Excellence and Awards of Merit (PSAs) from the Accolade Competition; platinum, gold and silver awards (PSAs, new media/website) from WorldFest Houston; and a Copper Anvil Award from PRSA Phoenix.