Mark Hass, Professor of Practice

Email: mark.hass@asu.edu
Office: Room 381
Phone: 602.496.1047

Curriculum Vitae

Courses:
Strategic Communications Leadership, MCO 494, MCO 598

Mark Hass is a professor of practice and a member of the Barrett Honors faculty at the W. P. Carey School of Business and the Walter Cronkite School of Journalism and Mass Communications at Arizona State University, where he specializes in strategic communications and marketing.

He is a frequent speaker on topics related to corporate social activism and brand-based storytelling, internet privacy and data as a marketing tool, and has more than three decades of experience as a journalist, entrepreneur and communications professional.

Prior to assuming his current position, he was president and CEO of Edelman U.S., responsible for the operations and performance of the largest business unit of the world’s premier public relations/integrated marketing agency and its 2,400 U.S. employees. Additionally, he was president until May 2012 of Edelman China.

His professional experience includes roles as global CEO of MS&L Worldwide, a leading communications firm in the Publicis Groupe, with offices and specialized consultancies in 27 countries. He was also founder and CEO of the digital agency Hass Associates, which was acquired by and merged into MS&L. At the time it was Michigan’s largest digital marketing firm.

He has provided senior counsel to a broad range of clients in China, Europe and the U.S., including Volkswagen, Nissan, GM, Toyota, United Airlines, P&G, Kellogg’s, Fannie Mae, ADM, Starbucks, Oracle, Hewlett-Packard, Hilton and Wrigley.

Prior to entering the strategic communications industry, Hass worked as a reporter and editor for 16 years at various newspapers, including The Syracuse Post-Standard, where he won several prestigious awards for reporting about regional health care, science and technology issues; The Miami Herald, where he led coverage of many of the region’s major breaking news stories; and, lastly, as assistant managing editor at The Detroit News, where his staff won the Pulitzer Prize for reporting about government corruption.

He is a former affiliate of Princeton University’s Center for Information Technology Policy, an interdisciplinary academic unit that addresses digital technologies as they interact with society, served as a trustee of the Accrediting Council on Education in Journalism and Mass Communications, and is currently a member of the Arthur Page Society, an industry organization of senior communications professionals.

Hass graduated magna cum laude from the State University of New York at Buffalo with a baccalaureate degree in English, was named a Distinguished Alumnus in 2014 and currently serves on the Dean’s Advisory Council.

He continued his education in the University of Maryland journalism master’s program and holds advanced certifications as a rescue scuba diver. He is the only American-born child of Eastern European immigrants, was educated in New York City public schools, and lives in the Phoenix area with his wife and children.