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Mark Hass, Professor of Practice in Strategic Communications

Email: mark.hass@asu.edu
Office: Room 381
Phone: 602.496.1047

Curriculum Vitae

Strategic Communications Leadership, MCO 494, MCO 598

Mark Hass is a professor of practice at the Cronkite School and the W. P. Carey School of Business, specializing in strategic communications and marketing.

With more than three decades of experience as a journalist, entrepreneur and strategic communications professional, Hass teaches communications and marketing classes in the Cronkite School and the Carey School, respectively, and serves as a mentor to students.

Previously, Hass was president and CEO of Edelman U.S., responsible for the operations and performance of the largest business unit of the world’s premiere public relations/integrated marketing agency and its 2,400 U.S. employees. Additionally, he was president until May 2012 of Edelman China, where he oversaw two business units and more than 200 employees in three cities.

He has provided senior counsel to a broad range of Edelman clients in China and the U.S., including Volkswagen, Kellogg’s, Fannie Mae, ADM, Starbucks, Oracle, Hewlett-Packard, Hilton and Wrigley.

Hass joined Edelman in January 2010 after his independent firm, MH Group Communications, was purchased and merged into its acquirer. MH Group, the second of Hass’ digital communications startups, was a New York-based consultancy that specialized in integrating traditional C-suite corporate communications services with social programming and other digital tools.

Before launching MH Group, he was the global CEO of MS&L Worldwide, a leading communications firm in the Publicis Groupe, with offices and specialized consultancies in 27 countries. He was responsible for all aspects of the firm’s performance and acted as a senior counselor to many of the world’s largest and most complex organizations, including Procter & Gamble and General Motors.

He joined MS&L in 2002, when his first independent digital agency, Hass Associates, was acquired by and merged into MS&L. As the founder and CEO of Hass Associates, which grew to be Michigan’s largest digital communications firm, he was known for his work to integrate online strategies with communications activities of global companies. Among the agency’s accomplishments were the development of one of the nation’s first online newsrooms for Chrysler Corp. and the GM Fast Lane blog, which pioneered the use of blogging strategies by senior corporate executives.

Prior to entering the strategic communications industry, Hass worked as a reporter and editor for 16 years at various newspapers, including The Syracuse Post-Standard, where he won several prestigious awards for reporting on health care, science and technology issues affecting upstate New York; The Miami Herald, where he led coverage of many of the region’s major breaking news stories; and as assistant managing editor at The Detroit News, where his staff won the 1994 Pulitzer Prize in beat reporting for coverage on government corruption.

He is the co-author of “Finding Joy,” a practical exploration of Jewish mysticism, published in 1996 by Jewish Lights Press, and the author of “Acts of Loving Kindness,” a history of the Free Loan movement in Detroit’s immigrant cultures, published in 1995 by HFLA Press. He also has written chapters for two highly regarded marketing textbooks and has been a frequent speaker at industry conferences and universities.

Hass is an affiliate for the Center for Information Technology Policy at Princeton University. CITP is an interdisciplinary program that brings together experts in technology, engineering, public policy and the social sciences.

Most recently, Hass served as founding partner of Peconic First, a boutique investment and consulting firm, focused on digital innovation in the marketing and communications industries. He also is a senior advisor at Teneo Strategy, a global communications and business advisory firm. He earned his bachelor’s degree in English from the State University of New York at Buffalo.