Undergraduate Courses

Journalism

JOURNALISM AND MASS COMMUNIATION (JMC)

JMC 110 Principles and History of Journalism (3)
Organization, function, and responsibilities of the media and adjunct services. Primary emphasis on newspapers, radio, television, and magazines. Credit is allowed for only JMC 110 or MCO 120.
Prerequisites: JMC major; freshman.
General Studies – SB

JMC 194 Special Topics (1 – 4)
Topic: Grammar for Journalists
Prerequisites: JMC major.

JMC 201 News Reporting and Writing (3)
Basic news reporting and writing techniques. Fee.
Prerequisites: JMC major; JMC 110; successful completion of the English Grammar Test administered by the Cronkite School or JMC 194 Grammar for Journalists.
General Studies – L

JMC 301 Intermediate Reporting and Writing (Print) (3)
Intermediate news reporting and writing techniques. Fee.
Prerequisitse: JMC major; JMC 201; ENG 102.
General Studies – L

JMC 310 Public Relations (3)
Theory and practice of publicity, public relations, and related techniques and procedures.
Prerequisites: JMC major; JMC 201.

JMC 313 Introduction to Editing (3)
Copyediting and headline writing. Electronic editing on personal computer terminals. Fee.
Prerequisites: JMC major; JMC 301.

JMC 315 Intermediate Reporting and Writing (Broadcast) (3)
Intermediate broadcast news reporting and writing techniques with emphasis on audio. Fee.
Prerequisites: JMC major; JMC 201; ENG 102.
General Studies – L

JMC 330 Television Reporting (3)
Writing, reporting and editing for television. Fee.
Prerequisites: JMC major; JMC 315, 345.

JMC 332 Electronic Media Programming (3)
Programming theory and evaluation, regulation, ethics, and responsibilities and basics of audience psychographics and effects.
Prerequisites: JMC major; MCO 200.

JMC 336 Station Operations (3)
Basic understanding of the operations of a broadcast station. Examines internal organization structure and the relationship between each department.
Prerequisites: MCO 200.

JMC 345 Videography (3)
Develops an understanding of visual storytelling and how to craft a good, compelling story with pictures and sound. Lecture, lab. Fee.
Prerequisites: JMC major; JMC 201.

JMC 351 Photojournalism I (3)
Basic camera, lighting, and scanning skills. Discusses ethics. Emphasizes shooting pictures for newspaper assignments on deadline. Students should have a 35mm (film) camera. Fee.
Prerequisites: JMC major; JMC 201

JMC 366 Journalism Ethics and Diversity (3)
Explores contemporary news media ethical problems in a seminar setting. Uses journalism ethical perspectives to obtain keys to unlock contemporary dilemmas surrounding the news media. Seminar.
Prerequisites: JMC major; JMC 110; 25 earned hours

JMC 402 Mass Communication Law (3)
Legal aspects of the rights, privileges, and obligations of the press, radio, and television.
Prerequisites: JMC major; 56 earned hours.
General Studies: L

JMC 412 Editorial Interpretation (3)
The press as an influence on public opinion. Role of the editorial in analyzing and interpreting current events.
Prerequisites: JMC major; JMC 301.

JMC 413 Advanced Editing (3)
Theory and practice of newspaper editing, layout and design, picture and story selection. Fee.
Prerequisites: JMC major; JMC 313.

JMC 414 Electronic Publication Design (3)
Theory, organization, and practice of layout, typography, and design in traditional and multimedia publishing. Fee.
Prerequisites: JMC major; JMC 201.

JMC 415 Writing for Public Relations (3)
Development of specific writing techniques for the practitioner in public relations agencies and divisions of major organizations. Fee.
Prerequisites: JMC major; JMC 301, 310.

JMC 417 Public Relations Campaigns (3)
Theory, principles, and literature of public relations and how they relate to audiences, campaigns, and ethics.
Prerequisites: JMC major; JMC 415.

JMC 420 Reporting Public Affairs (3)
Instruction and assignments in reporting the courts, schools, government, city hall, social problems, and other areas involving public issues. Fee.
Prerequisites: JMC major; JMC 301.

JMC 425 Online Media (3)
Focuses on the Internet from the perspective of the journalist--the best way to tell a story using words, photos, video, and audio. Lecture, Lab. Fee.
Prerequisites: JMC major; JMC 201.

JMC 433 Media Sales and Promotion (3)
Basics of electronic media marketing practices, including commercial time sales techniques and radio/TV promotion fundamentals.
Prerequisites: JMC major; MCO 200.

JMC 437 Documentary Production (3)
Emphasizes individual production projects of the student’s own conception and design utilizing studio, field, and postproduction techniques. Fee.
Prerequisites: JMC major; JMC 345.

JMC 440 Magazine Writing (3)
Writing and marketing magazine articles for publication. Fee.
Prerequisites: JMC major; JMC 301.

JMC 445 Science and Medical Writing (3)
Develops writing, reporting and an understanding of key concepts in science as they relate to medical science research and practice. Lecture, lab. Fee.
Prerequisites: JMC major; JMC 301 or instructor approval.

JMC 451 Photojournalism II (3)
Emphasizes shooting and Photoshop skills for newspaper and magazine assignments. Film and digital photography, flash and studio lighting. Fee.
Prerequisites: JMC major; JMC 351.

JMC 452 Photojournalism III (3)
Continued practice in shooting (film and digital) and Photoshop skills for newspapers and magazines. Emphasizes single images, picture stories, editorial illustrations, and portfolio development. 2 hours lecture, 2 hours lab. Fee.
Prerequisites: JMC major; JMC 451.

JMC 465 Precision Journalism (3)
Advanced reporting methods using Internet research and data analysis tools for beat and investigative stories. Integrated lecture/lab. Fee.
Prerequisites: JMC major; JMC 301 or JMC 315.

JMC 470 Depth Reporting (3)
Introduces strategies for writing in-depth newspaper or magazine articles. Integrated lecture/lab. Fee.
Prerequisites: JMC major; JMC 301; instructor approval.

JMC 472 Media Management (3)
Management principles and practices, including organization, procedures, policies, personnel problems, and financial aspects of station management.
Prerequisites: JMC major; MCO 200.

JMC 475 Television Newscast Production (3 – 9)
Writing, reporting, and production of the television newscast. May be repeated once for credit. Fee.
Prerequisites: JMC major; JMC 330 (or instructor approval).

JMC 494 Special Topics (1-4)
Omnibus Courses. For an explanation of courses offered but not specifically listed in the catalog, see “Omnibus Courses.”

MASS COMMUNICATION (MCO)

MCO 120 Media and Society (3)
Role of newspapers, magazines, radio, television, and motion pictures in American society. Credit is allowed for only MCO 120 or 110. Designed for non majors.
General Studies – SB

MCO 200 Introduction to Electronic Media (3)
Surveys electronic media in the United States: history, regulation, organization, programming, and effects.

MCO 240 Media Issues in American Pop Culture (3)
Examines the production and consumption of popular culture as disseminated by the mass media with emphasis on the societal implications. Lecture, discussion.

MCO 302 Media Research Methods (3)
Surveys research methods used in the social sciences, with a focus on mass communication.
Prerequisites: JMC major.

MCO 418 History of Mass Communication (3)
American journalism from its English and colonial origins to the present day. Development and influence of newspapers, magazines, radio, television, and news gathering agencies.
General Studies - SB & H

MCO 421 Media Problems (3)
Trends and problems of the mass media, emphasizing editorial decisions in the processing of information.

MCO 430 International Mass Communication (3)
Comparative study of communication and media systems. Information gathering and dissemination under different political and cultural systems.
General Studies - G

MCO 435 Emerging Media Technology (3)
Surveys new telecommunication technologies in a convergent environment.

MCO 440 Applied Media Research (3)
Design, conduct, and analysis of applied media research. Students participate in the Cronkite/KAET Poll.

MCO 450 Visual Communication (3)
Theory and tradition of communication through the visual media with emphasis on the continuity of traditions common to modern visual media.
General Studies – HU

MCO 456 Political Communication (3)
Theory and research related to political campaign communication. The persuasive process of political campaigning, the role of the media, the candidate, and image creation.
General Studies – SB

MCO 460 Race, Gender, and Media (3)
Readings seminar designed to give a probing examination of the interface between AHANA Americans and the mass media in the United States. Lecture, discussion. Cross-listed as AFR 460. Credit is allowed for only AFR 460 or MCO 460.
General Studies – C

MCO 470 Issues Management and Media Strategy (3)
Strategic aspects of media planning and management in public relations, public affairs, crisis communication lobbying, media ethics, and government relations. Seminar.
Prerequisites: JMC major; JMC 301 and JMC 310.

MCO 473 Sex, Love, and Romance in the Mass Media (3)
The role of the mass media in constructing and/or reinforcing unrealistic mythic and stereotypic images of sex, love, and romance. Lecture, discussion.
Prerequisites for non majors: 24 hours; 2.00 GPA.
Prerequisites for majors: 40 hours; 2.50 GPA.
General Studies – SB

MCO 494 Special Topics (1-4)
Omnibus Courses. For an explanation of courses offered but not specifically listed in the catalog, see “Omnibus Courses.”