Scripps Howard Journalism Entrepreneurship Institute

Jan. 4-8, 2015

The Scripps Howard Foundation and the Cronkite School are offering fellowships to journalism professors who are interested in teaching the concepts and practices of entrepreneurial journalism into their teaching of journalism.

The five-day institute will immerse participants in the concepts and practice of entrepreneurship. Held at the Cronkite School’s state-of-the-art facility in downtown Phoenix, it will be led by Dan Gillmor, author of “Mediactive” and an internationally known speaker and thinker on new media and entrepreneurship. Gillmor will be joined by entrepreneurs, investors and Cronkite faculty.

The program is limited to 12 fellows, who will be competitively selected. Training, transportation, lodging, materials and most meals will be provided through the fellowship. Fluency in new media is preferred but not required.

To be considered, candidates must submit an online application, a statement, their curriculum vitae or resume and a letter from their dean or department chair indicating their school’s plans to introduce a class in journalism entrepreneurship within the following academic year. Fellows are expected to return to their accredited institutions to establish or expand courses on media entrepreneurship.

The deadline for applications will be Oct. 27 at midnight.

Participants will:

• Learn what entrepreneurship is – and is not – from the point of view of working entrepreneurs.
• Participate in sessions on idea generation, developing scenarios of the future, conceiving and defining new products/services and giving a persuasive pitch.
• Design a sample semester-long course in entrepreneurial journalism.
• Learn how to access conventional and non-traditional resources in and out of the university and community.
• Learn how to integrate other disciplines into the entrepreneurial journalism teaching experience.
• Learn to teach techniques of opportunity recognition and to develop a product idea in response to a market opportunity.
• Learn techniques of business development – how to teach them and how to integrate them into the entrepreneurship process, transforming a market opportunity into a product, and a product into a company.
• Practice using content and other digital media platforms for rapid concept-to-product development.
• Learn how to establish contacts with public and private developers and/or investors as a next step for students.
• Learn how to use grants, contests and challenges as teaching opportunities.

The institute is made possible through a grant from the Scripps Howard Foundation, the philanthropic arm of The E.W. Scripps Company.