Social Media for Executives

This one-day seminar is designed for business, non-profit, government and public relations leaders who want to leverage social media to stay competitive and enhance institutional goals.

Taught by Cronkite faculty with deep expertise in digital and social media, this executive-level seminar will help you strategize how to best engage in targeted conversations with your customers, clients and communities.

We’ll cover the distinctive cultures of the most used social media platforms, including Twitter, Facebook and YouTube, and discuss how to manage content to reach desired goals that build your brand. Sessions also will address social media policies in a business setting, how to create a social media culture within your organization and how to measure success.

Instructors:

Dawn Gilpin

Dr. Gilpin is an assistant professor at the Cronkite School, where she teaches public relations, communications theory, research methods and social media. She recently launched a popular new course at ASU on the strategies and uses of social media.

Before coming to the Cronkite School in 2008, Gilpin spent more than 15 years working in Italy in organizational communication and public relations, including crisis management and internal communication. She earned her Ph.D. in Mass Media and Communication at Temple University, where she was a Presidential Fellow.

Gilpin’s research interests focus on the interactions between organizations, media and public policy, particularly in terms of organizational and issue identity and the dynamics of knowledge and power. Her work has been published by Oxford University Press, Public Relations Review and Studies in Communication Sciences. She is a member of the National Communication Association, the International Communication Association and the Academy of Management.

Robin Phillips

Phillips is the Web managing editor for the Donald W. Reynolds National Center for Business Journalism at the Cronkite School, where she is in charge of the center’s extensive social media and online training efforts.

She joined the Reynolds Center in 2009 after working as online community manager for azcentral.com, the website of The Arizona Republic. She also has served as deputy business editor at the Republic and at Newsday as well as editor for BusinessWeek Online’s small business channel.

Phillips taught as an adjunct professor of new media at Columbia University’s Graduate School of Journalism in New York and has presented at various journalism organizations on the use of social media as a reporting tool. She holds a degree in journalism and political science from the University of Hawaii.

Saturday, June 9, 2012

8:30 a.m.-4:30 p.m.

Price: $299 for the first person in each organization to register; $199 for subsequent participants from the same organization

$50 discount available for ASU faculty, staff, students and alumni. Use discount code “ASU.”

Register for Social Media for Executives.