In tough economic times the concept of brand becomes incredibly important. In hard media times as big media brands get pounded from pillar to post, I argue that your personal brand becomes even more important than corporate brands. I wrote a blog entry several months ago that raised this issue and a lot of recent [...]
Tim McGuire, 63, is the Frank Russell Chair for the business of journalism at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. As the Russell Chair, McGuire focuses on providing courses on ethics and on the business components of journalism including operations, emerging media, corporate responsibility and the future of media.
McGuire retired in June of 2002 as editor and Senior Vice President of the Star Tribune in Minneapolis. He served in that position since 1992. Prior to that, he was managing editor of the Star Tribune. He joined the company in 1979 as managing editor of the Star. He was managing editor of the newspaper when it won a Pulitzer Prize in 1990. He has been a Pulitzer jurist six times, most recently in 2003. McGuire is a past president of the American Society of Newspaper Editors (2001-2002).