Ways to Give

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Thank you for your interest in making a contribution to the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Your donation to the Cronkite School will pay extraordinary dividends in the lives of our students and the future of the American media.

When you make a contribution to the Cronkite School, you have flexibility in determining how your gift will be used. Additionally, there are many ways to give that help to create excellence at the journalism school and contribute to your personal and financial goals.

Types of Gift Designation:
Unrestricted vs. Directed Gifts
Unrestricted gifts provide a vital source of financial support to the Cronkite School. These gifts are deposited into the Dean’s Investment Fund, allowing the dean to allocate critical resources to the school’s greatest immediate needs or for future growth opportunities. Your unrestricted contribution may be used to support costs associated with creating new and innovative curricula, attracting world-class faculty, or upgrading the school’s equipment and facilities.

Directed gifts allow you to designate your donation to a specific area of study, a priority initiative or student support program. The Cronkite School has many funds in existence where you may direct your donation. When you make a directed gift to the Cronkite School, you support a program personally meaningful to you.

Current Use vs. Endowment Gifts
Current-use gifts provide crucial funds in the short term. Whether unrestricted or directed, current-use gifts are available without delay, making an immediate impact on the Cronkite School and its students.

Endowment gifts provide security over the long term by expanding the Cronkite School’s permanent financial base and creating a predictable source of future income. By producing income in perpetuity, endowments are critical to the continuing quality of the Cronkite School. Endowed gifts benefit current and future Cronkite students.


Ways to Give:
Outright Gifts
When you make an outright gift to the Cronkite School, your contribution can be put to work immediately. An outright gift is a direct transfer of an asset to the Cronkite School and may be composed of almost any asset of value:

Online giving
Appreciated stocks
Real estate
Matching gifts

The Cronkite School welcomes your gift through a pledge—a formal statement of intention to make a gift to the school. A pledge enables you to make regular payments over time, allowing more generous giving then you originally may have considered possible. You can use any of the giving vehicles listed under the Outright Gifts section to make payments on your pledge.

Pledge form

Planned Gifts
Planned gifts are gift arrangements with specific tax advantages for the donor. A properly planned gift could maximize your giving potential. From an estate, financial or tax planning perspective, it could be preferable to consider long-term gift planning. A properly planned gift may provide an income for life, reduce or eliminate capital gains taxes, produce a current income tax deduction or reduce or eliminate gift and estate taxes. Popular planned giving vehicles include:

Charitable gift annuities
Charitable remainder trusts
Charitable lead trusts
Retirement accounts

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