Walter Cronkite School of Journalism and Mass Communication
Arizona State University
Arizona State University
Associate Professor Carol Schwalbe
Carol Schwalbe’s students have published stories in Guideposts, ASU Research, BizAZ, Arizona Highways, Phoenix Magazine, The Arizona Republic, Quill, National Geographic Traveler and other publications. Each semester her Advanced Online Media class produces the award-winning Cronkite Zine, an online magazine showcasing the work of Cronkite students. When she first came to ASU, her background in American history and visual communication primed her research about the role of images in shaping ideas and public opinion during the early years of the Cold War. Her research still focuses on the role of images but examines contemporary issues in two important areas—ethical concerns about publishing violent images and the visual framing of the Iraq War on the Internet. Schwalbe has won awards for her research, creative work and teaching ideas. In 2006 she placed first in the AEJMC Promising Professors competition, which promotes excellence in teaching. She is the only person to win the GIFT (Great Ideas for Teachers) grand prize two years in a row. Her teaching Web site took first place in AEJMC’s Best of the Web design competition and won a prestigious Best of Competition award in the Broadcast Education Association’s national Festival of Media Arts Schwalbe has been a member of the ASU Student Media Advisory Board since she came to ASU in 2002 from National Geographic magazine in Washington, D.C. As a senior articles editor, she planned the coverage, selected writers, negotiated contracts and edited text for up to 20 feature stories a year. Before joining the magazine, she was a senior articles editor for National Geographic Traveler, a member of the launch team for nationalgeographic.com and the online producer for the Traveler section of the National Geographic Web site. She also produced The River Wild, an award-winning online site. Before that, Schwalbe worked in the National Geographic book division, where she wrote chapters for five books. She was also the editor of three books and the assistant editor of two. Over the years Schwalbe worked with such freelance writers as Edward Abbey, David Attenborough, Peter Benchley, Daniel Boorstin, Tony Hillerman, Pico Iyer, James J. Kilpatrick, William Least Heat-Moon, Scott Momaday, Edmund Morris, Jan Morris, Lance Morrow, Michael Parfit, Paul Theroux, Calvin Trillin and William Zinsser. She has visited nearly every country in Latin America and Europe, as well as Egypt, Turkey, China, Japan, Fiji, the Cook Islands and New Zealand. Schwalbe graduated from Smith College summa cum laude with a major in American studies and a minor in psychology. She earned her master’s degree in anthropology at The George Washington University in Washington, D.C. In the summer and on weekends during the school year, Schwalbe lives in Tucson with her herpetologist husband, two cats, four Gila monsters, six desert tortoises and a dozen snakes. She drives back and forth to Tempe in her gas-sipping Honda Civic Hybrid. Schwalbe ended up at ASU because of her work as chair of National Geographic magazine’s intern committee. Through that connection, she came to the Cronkite School as a Hearst Visiting Professional for a few days and then as a faculty associate for the fall 2000 semester. Schwalbe was also a faculty member at writing workshops, where she coached aspiring writers across the country. And slowly she realized she was making a career transition to teaching. Like her car, she’s a hybrid, bringing both the professional and academic perspectives to the classroom. Schwalbe encourages students to think in terms of possibilities, both in school and on the job. Throughout her career she has been fortunate to know both professors and professionals who encouraged her to believe she could do whatever she wanted to do. This message underlies her teaching philosophy. Do everything you can to prepare yourself for the job you want. Work hard, take advantage of opportunities and believe that you’ll succeed. Selected Research Carol B. Schwalbe, B. William Silcock, and Susan Keith. “Visual Framing of the Early Weeks of the U.S.-Led Invasion of Iraq: Applying the Master War Narrative to Electronic and Print Images.” Journal of Broadcasting & Electronic Media 52, no. 3 (Fall 2008). Carol B. Schwalbe. “Remembering Our Shared Past: Visually Framing the Iraq War on U.S. News Websites.” Journal of Computer-Mediated Communication 12, no. 1 (October 2006). Carol B. Schwalbe. “Images of Brutality: The Portrayal of U.S. Racial Violence in News Photographs Published Overseas (1957-1963).” American Journalism 23, no. 4 (Fall 2006): 93-116. Susan Keith, Carol B. Schwalbe, and B. William Silcock. “Images in Ethics Codes in an Era of Violence and Tragedy.” Journal of Mass Media Ethics 21, no. 4 (Fall 2006): 245-264. Carol B. Schwalbe. “Jacqueline Kennedy and Cold War Propaganda.” Journal of Broadcasting & Electronic Media 49, no. 1 (March 2005): 111-127. |
