- About the School
- Walter Cronkite
- Faculty/Staff
- Undergraduate Programs
- Graduate Programs
- Reaching Beyond Campus
- Reynolds Business Journalism Center
- Institute for High School Journalism
- Cronkite New Media Academy
- McCormick Diversity Database
- Diversity Projects
- Disability & Journalism Center
- McGuire on Media
- Cronkite/KAET Poll
- Paul J. Schatt Memorial Lecture
- Knight Volunteer Network
- Faculty Research
- Meredith-Cronkite Fellowship Program
- Alumni
- Giving to the School
- Contact Us
Cronkite Public Relations Lab
The Cronkite School’s Public Relations Lab is a professional program experience that puts advanced public relations students to work developing campaigns and strategies in a real-world environment. Under the guidance of Cronkite Assistant Professor Xu Wu, the lab functions like a PR agency, with undergraduate and graduate students in charge of working with selected clients. Students are assigned roles that mirror those in a professional setting. For each client, one graduate student acts as the account executive and manages a team of specialists who are undergraduate students specializing in public relations. Graduate students are assigned the positions of executive director, internal communications manager and external communications manager. The students’ services include: strategic communications plans and campaigns; crisis communication; event planning and promotion; image and reputation management; internal and external communication management; and corporate communications. The students’ agency, “V3 Communications,” is headquartered in one of the seven working newswrooms that are part of the Cronkite School’s new building in downtown Phoenix. The other newsrooms are devoted to professional program experiences for print, digital media and broadcast majors. Clients for the Public Relations Lab may come from any type of business or non-profit organization seeking quality, low-cost public relations services. List of current clients: Morrison Institute for Public Policy Rock Boot Camp Greater Phoenix Economic Council Zooloo For more information, please send inquiries to v3communicationspr@gmail.com. |
|


Twitter
Facebook Page