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Cronkite Public Relations Lab
The Cronkite School is offering a full-immersion capstone this fall for students studying public relations.
The school's Public Relations Lab is a professional program experience that puts advanced public relations students to work developing campaigns and strategies in a real-world environment.
Under the guidance of Cronkite Associate Professor Fran Matera, the Public Relations Lab functions like a PR agency, with students serving in roles that mirror those in a professional setting and developing campaigns and strategies for real clients. Students leave with fully developed portfolios and professional experience.
Students may register for three, six or nine credits and take the lab in lieu of JMC 417 Public Relations Campaigns. The prerequisite is JMC 415 Public Relations Writing.
The students’ services include: strategic communications plans and campaigns; crisis communication; event planning and promotion; image and reputation management; internal and external communication management; and corporate communications.
The students’ agency is headquartered in one of the seven working newsrooms that are part of the Cronkite School’s new building in downtown Phoenix. The other newsrooms are devoted to professional program experiences for print, digital media and broadcast majors.
Clients for the Public Relations Lab may come from any type of business or nonprofit organization seeking quality, low-cost public relations services.
Past clients include:
Morrison Institute for Public Policy
Rock Boot Camp
Greater Phoenix Economic Council
For more information, contact Associate Professor Fran Matera.